HP today announced the new HP Latex 300 Printer series, helping sign shops, quick printers and small to medium printing companies easily expand large-format printing capabilities, offer new application areas and build a healthier production environment.(1)
Small and medium printing companies have long used traditional eco-solvent ink devices for outdoor print jobs, which lengthen turnaround times and limit application versatility. Powered by third-generation, water-based HP Latex ink technology, the HP Latex 300 Printer series helps low-volume customers efficiently handle more outdoor and indoor applications with improved durability and image quality.
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| The new Latex 360 |
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| The new DesignJet Z6800 |
“Small to medium printing companies face the challenge of simultaneously addressing more applications to reach more customers while reducing costs and fitting in smaller spaces,” said Jeff de Kleijn, director and general manager, Graphics Solutions Business – Sign and Display, HP Asia Pacific and Japan. “Backed by proven HP Latex Technology, the new HP Latex 300 Printer series addresses these needs with durable quality and easy operation, helping customers break application boundaries and establish a competitive advantage.”
Also for small to medium printing companies, HP is introducing the industry’s fastest 60-inch large-format inkjet printers, the HP Designjet Z6600 Production Printer and HP Designjet Z6800 Photo Production Printer.(2)
New series accelerates transition from solvent to HP Latex
HP Latex Printing Technology has established a new large-format product category with more than 19,000 units installed worldwide(3) since its introduction in 2008. Offering a complete portfolio for the low-volume market, the new HP Latex 300 Printer series features a range of price points, sizes and production levels to serve customers from small sign shops to higher-volume printing companies.
Helping customers transition more pages from solvent devices, HP 831 Latex Inks offer scratch resistance comparable to hard solvent inks(4) on PVC banners and vinyls, while the HP Latex Optimizer enables high quality at high speeds. Third-generation HP Latex inks also contribute to a healthier work environment (1) with odourless prints(5) that also come out completely dry, ready to finish and deliver.
• Designed for easy operation in small spaces, the entry-level, 54-inch HP Latex 310 Printer offers the benefits of HP Latex in a compact model with front-media loading to maximise the production area. Optimised for the HP Latex 310 and 330 Printers, the easy-to-use SAi FlexiPRINT HP Basic Edition Raster Image Processor (RIP) software is bundled with these printers.(6)
• The 64-inch HP Latex 330 Printer combines application versatility with affordability, handling larger, heavier rolls and printing up to 538 ft2/hr (50 m2/hr).
• The higher-volume, 64-inch HP Latex 360 Printer prints up to 978 ft2/hr (91 m2/hr) and increases application versatility with an ink collector for porous textiles.(7) The printer also features automatic front-to-back registration for printing double-sided banners.
“As a long-time solvent user, we recently began exploring HP Latex Technology to replace our outdated solvent device,” said George Beitner, owner and founder, All Star Signs. “Since installing the HP Latex 360 Printer, not only are we able to print three times faster than with our solvent device, we also decreased project turnaround time from one to two days to 24 hours. This difference alone has dramatically impacted how we do business.”
New large-format media options for HP Latex inks will be available worldwide through licensing partner Brand Management Group (BMG). These include Type II certified HP PVC-free Durable Suede Wall Paper, an improved version of HP HDPE Reinforced Banner and three new photographic based materials.
New Designjet printers built for high-speed and unrivalled image quality (8)
The new HP Designjet Z6600 Production Printer and HP Designjet Z6800 Photo Production Printer increase productivity with print speeds up to 50 percent faster than previous HP devices.(8) Additionally, these printers are uniquely designed to deliver high-value indoor applications and gallery-quality prints, with durable output that lasts up to 200 years.(9)
• The HP Designjet Z6600 Production Printer prints more efficiently than its predecessor using up to 30 percent less ink,(10) saving time and costs with an optimised ink configuration.
• The HP Designjet Z6800 Photo Production Printer produces top-quality prints at high speeds with advanced colour management features, including an embedded spectrophotometer, as well as HP Chromatic Red Ink for a wider colour gamut and uniform gloss.(11)
“We collaborate with a large network of professional photographers who demand top quality at high volumes, making image quality and productivity critical to what we look for in a printer,” said Oscar G. Farell, marketing director, AP Photo Industries. “The speed and reliability of the new HP Designjet Z6800 Printer not only meets and exceeds our core needs, it has allowed us to transition jobs from three separate devices to the new printer, without compromising image quality.”
Pricing and Availability
The HP Latex 300 Printer series and the HP Designjet Z6600 and Z6800 Production Printers are expected to be available in June 2014 with the following pricing:(12)
• HP Latex 360: $34,344 (inc. GST)
• HP Latex 330: $27,721 (inc. GST)
• HP Latex 310: $18,480 (inc. GST)
• HP Designjet Z6800: $28,050 (inc. GST)
• HP Designjet Z6600: $22,550 (inc. GST)
- (1)Based on a comparison of HP Latex Ink technology to competitors with leading market share as of December, 2013 and analysis of published MSDS/SDSs and/or internal evaluation. Performance of specific attributes may vary by competitor and ink technology/formulation. Special ventilation equipment (air filtration) is not required to meet U.S. OSHA requirements. Special ventilation equipment installation is at the discretion of the customer—see the Site Preparation Guide for details. Customers should consult state and local requirements and regulations. HP Latex Inks were tested for Hazardous Air Pollutants, as defined in the Clean Air Act, per U.S. Environmental Protection Agency Method 311 (testing conducted in 2013) and none were detected. Nickel free demonstrated according to testing conducted for HP Latex Inks to achieve UL ECOLOGO® Certification. UL ECOLOGO® Certification to UL 2801 demonstrates that an ink meets a range of stringent criteria related to human health and environmental considerations (see ul.com/EL).
- (2)Compared with large-format inkjet printers under $25,000 USD for graphic applications. Based on the fastest-rated colour speeds as published by manufacturers as of October 2013. Test methods vary.
- (3)As reported by HP in Q1 FY2014.
- (4)Estimates by HP Image Permanence Lab on a range of media. Scratch-resistance comparison based on testing HP Latex Inks and representative hard-solvent inks. Outdoor display permanence tested according to SAE J2527 using HP Latex Inks on a range of media, including HP media; in a vertical display orientation in simulated nominal outdoor display conditions for select high and low climates, including exposure to direct sunlight and water; performance may vary as environmental conditions change. Laminated display permanence using HP Clear Gloss Cast Overlaminate. Results may vary based on specific media performance.
- (5)Some substrates may have inherent odour.
- (6)The SAiFlexiPrint HP Premium Raster Image Processor (RIP) is included with the HP Latex 310 and 330 Printers. RIP sold separately for the HP Latex 360 Printer.
- (7)Performance may vary depending on media—for more information, see www.hp.com/go/mediasolutionslocator. For best results, use textiles that do not stretch. The ink collector is required for porous textiles.
- (8)The HP Designjet Z6600 and Z6800 Production Printers deliver 54 percent faster printing speeds than the HP Designjet Z6100 Printer (demonstrated by internal HP tests).
- (9)Display permanence rating for interior displays/away from direct sunlight by HP Image Permanence Lab, and by Wilhelm Imaging Research, Inc. on a range of HP media. For more information, see www.hp.com/go/supplies/printpermanence.
- (10)The HP Designjet Z6600 Production Printer uses 30 percent less ink than the HP Designjet Z6100 Printer (demonstrated by internal HP tests on glossy media in production mode).
- (11)Embedded in this HP Designjet Printer is an i1 spectrophotometer from X-Rite. Close collaboration between HP and X-Rite helps ensure a reliable solution that's been thoroughly tested to meet customer demands for ease, quality, and
- (12)Availability will be country dependent and subject to change.
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