FESPA Australia (formally SGIAA) has appointed Michelle Hunder to develop membership and communications under “an ambitious plan for growth and services to support members." The appointment is partly funded by FESPA’s ‘Profit for Purpose’ program, which channels profits from its international tradeshows into programs to develop member associations.
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Michelle Hunder, membership & communications |
"I'm grateful for the opportunity to work with FESPA Australia in this exciting time of development," Hunder said. "By becoming a leading voice in the industry, the association will provide real value to its membership through support, services and global networks. I look forward to showcasing the creative work being done in our industry."
FESPA Australia Association president Nigel Davies said the grant from FESPA will enable more initiatives to support members and to promote the industry.
“We have achieved a lot through the work of passionate volunteers and an active board, but we can do more,” said Davies. “We receive a continual stream of great news from our supplier and manufacturer members along with valuable knowledge and content from our international affiliations with FESPA and SGIA.
“FESPA Australia wants to position itself as an organisation that upholds best practice in the industry. We want businesses purchasing printing to associate FESPA Australia membership with a great sense of confidence and surety in quality, standards and exceptional work. Our members should feel advantaged in the changing marketplace.
“We needed someone with expertise in communications and events to ‘spread the word’ and maximise the opportunities we have to bring our members and our industry together through a range of channels and events to their mutual benefit.
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| Nigel Davies, president FESPA Australia |
“We are pleased Michelle Hunder has joined FESPA Australia to take on this role. With a master’s degree in communications, Michelle brings extensive experience supporting associations and organisations with communications, media, events, lobbying and market research. Michelle has also run her own business, so she understands what it is like to support small and medium enterprises.”
FESPA Australia members include digital printers, screen printers, signmakers and promotional products printers who manufacture a range of products.
