Neopost, the global digital communications, shipping and mailing business - and supplier of HP Latex and Epson SureColor wide format printers in Australia - is changing its corporate business name to Quadient. The new brand identity was rolled out on Monday, September 23.
“In January 2019, we unveiled our new strategy aimed at growing our company and moving away from being a holding company to a focused, integrated organization,” said Geoffrey Godet, CEO of Quadient. “It was critical to align our corporate brand platform with this new strategy, using a purpose-driven brand to help businesses leverage our entire portfolio of solutions to simplify and solidify interactions with their customers. This change comes at a defining moment in our company's history and is instrumental in unifying our global organization around a common aspirational brand.”
In a letter to local customers, Quadient Australia MD Stuart Macdonald said: “Your account manager will be in contact with you soon regarding this exciting change and to answer any questions you may have. We look forward to working with you for many years to come.”
The new branding strategy reflects the company’s dedication to helping clients better connect with their customers as interactions have become increasingly connected, personal and digital, said a company press release.
“As customer expectations continuously evolve, customers expect immediacy and simplicity. To match this ‘always-on’ existence, building a strong connection with customers requires an experience that is personalized, readily-available, consistent, meaningful, convenient and secure—regardless of the channel. Unifying under a fresh and globally recognized brand reinforces the company’s drive for sustainable growth and continued commitment to delivering innovative solutions.
“This change represents the realization of the new organization announced in January 2019. Quadient’s dedicated professionals better help businesses connect with customers across a growing number of channels by focusing on four key solutions: Customer Experience Management; Business Process Automation; Mail-related Solutions; and Parcel Locker Solutions.
“Quadient is an inventive name addressing key elements driving customer connections today – starting from the moment a consumer first interacts with an organization to the moment they receive a product or service. Additionally, the company unveiled a new logo and new tagline, “Because connections matter”, that embodies the brand vision to be the driving force behind the world’s most meaningful customer experiences.”
For more information, visit www.neopost.com.au/connections
Quadient also released a video to announce the rebrand.
