We all need to think outside the 'square' during this time. Leading the way, supplier CPH Group has launched a free online resource called Blue Sky to help signwriters and the digital print industry generate new revenue during the COVID-19 crisis.
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| Self-Installation Graphics/ Social Distancing Floor Graphics |
“It is an initiative developed to provide creative thinking around how businesses, of any size, can think differently, use their existing resources … and thrive,” says the signage and wide format digital print supplier. “The team at CPH brainstormed ideas on how to help our customers generate new revenue streams at this challenging time and Blue Sky was created.”
The Blue Sky portal on the company’s website provides signwriters and digital printers with creative concepts and new potential target-market opportunities.
“Designed to maximise existing equipment and skillsets and value-add to products, Blue Sky is a motivator to ignite creative thinking! Out-of-the-box thinking means Blue Sky assists customers to tap into new markets and to provide their clients with cost-effective solutions to get back to business and grow.”
Blue Sky features ideas about how to create custom-designed products to suit existing and emerging businesses across the retail, hospitality, domestic and commercial sectors.
“Marketing and promotional material and technical data for each product and concept has been created and is free to download,” says CPH.
“This is a huge time-saver in helping to get ideas to market quickly and is free to our customers. Pre-packaged Blue Sky materials are ready for quick dispatch. Once products arrive, they can be printed, cut and processed to customers’ custom needs and shipped to them ready to install or use. Designed to stimulate growth and motivate, new concepts and Blue Sky ideas are continually being developed and regularly added.”
All signwriters and print professionals are invited to visit www.cphgroup.com.au and sign up to regular Blue Sky Thinking updates.
Melbourne-based CPH Group is a leading supplier to the signage and wide format digital print industries.
Melbourne Head Office: 130 Broderick Road, LARA VIC 3214
Sydney: 10 Herb Elliott Avenue, HOMEBUSH NSW 2127
Publisher's comment
We all need to dig deep and stay positive at this time and for the immediate future, and CPH's Blue Sky initiative is a great example of lateral thinking with a very useful outcome. If we all stick with the government and health authority-generated programmes and care for each other then we, both as an industry and part of society, will get through this and once more see the Blue Skies of recovery. Remember, pessimism is as infectious as coronavirus - steer clear of it.
CPH's announcement reminded me of the great 1977 hit 'Mr Blue Sky' from Electric Light Orchestra (ELO). The UK was beginning to emerge from a dark recession where inflation was 20% and unemployment 11.5%. It was trigered by the 1974 oil crisis and the working week was reduced to 3 days and coal miners went on strike, causing power cuts and some elderly folks actually died of cold. The ELO ditty came along at the right time, just as Vera Lynn's 'Bluebirds over the white cliffs of Dover' had done during World War 2 - offering the promise of hope and a better tomorrow.
I fleetingly knew a couple of members of ELO, as I grew up in their home town of Birmingham, before embracing the blue skies of Australia in 1974, and saw the band's evolution from the Idle Race, Carl Wayne & the Vikings, then the Move, then the brilliant Jeff Lynne-led ELO. Mr Blue Sky is perhaps their masterpiece:
"Sun is shinin' in the sky
There ain't a cloud in sight
And don't you know
It's a beautiful new day, hey hey..."
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| Cheer yourself up - have a listen, click on ELO |
