The Outdoor Media Association (OMA) is supporting this year's RSL nationwide at-home Anzac Day initiative ‘Light up the dawn’ by providing digital signs throughout Australia.
'Light up the dawn' invites the public to join in a 6am at-home vigil to replace the traditional march that has been cancelled due to COVID-19.
“This year Anzac Day will be different, and we want every Australian to have an opportunity to take part in this important national moment of appreciation for service people past and present,” says RSL Queensland state president Tony Ferris. “The qualities evoked by the ANZAC spirit – ingenuity, humour, endurance, courage and mateship – are more important now more than ever.”
OMA CEO Charmaine Moldrich said: “With ANZAC Day services, events and parades cancelled, Australia needs a beautiful gesture like this to galvanise us to celebrate and commemorate the ANZAC spirit. OMA members are honoured to be part of these efforts, using our digital network of screens to do what we do best: get the word out for a momentous event that will bring us together.
“Even though we cannot stand shoulder to shoulder on ANZAC day, by lighting up the dawn we can honour the sacrifices of those who have served, and showcase the tenacity of Australians.”
‘Light up the dawn’ takes place on the 25th of April at 6am and includes a commemorative service which will stream from the RSL ANZAC Spirit website and on participating radio stations.
People can visit the RSL website, download a flyer and place it in their neighbour’s letter box to get their community involved. The campaign encourages people to stand on their driveway, balcony or even in their living room, and be united in the spirit of the ANZACs.
Visit www.rslanzacspirit.com.au for more information.
