Electronics For Imaging is hosting its second EFI Ignite Virtual Experience event this week (June 17-18), offering two days of sessions (late night sessions for those in Aust/NZ time zones) with experts on a range of topics such as market opportunities in display graphics including five-meter applications, Divisional Graphics, packaging, custom furniture and interior décor.
“We had such great feedback from our customers in April that we simply had do it again,” said Ken Hanulec, vice president of Worldwide Marketing, EFI. “This time, we have sessions highlighting the successes printing companies have seen by focusing on increased efficiencies, better print capabilities and smart targeting of the right market opportunities. The COVID-19 situation has been tough on all of us, but with a changed landscape comes new paths for potential growth in the long term with inspirational ideas that can be incorporated into almost any printing business.”
The live sessions, which begin 17 June at 2:00 pm CEST, include:
Introduction of Divisional Graphics, a new category born out of the real-world requirements of the global pandemic for interior and exterior directional, wayfinding and social distancing floor and wall graphics, decals and signage.
Signage opportunities for distance celebrations, including graduations, anniversaries, birthdays and other special moments. Guest speaker Steve Zwicker from Laconia, New Hampshire-based Big Daddy’s Signs will explain how business is booming with signs for distance celebrations.
Insights into high-margin applications in architectural and interior décor, from exhibit carpeting and acoustic panels to window film and aluminium photo panels.
The inside story on short run custom furniture and décor. Wes Shinn from Portland, Oregon-based PVS Graphics will talk about how the ability to quickly produce custom décor and manage last-minute changes has resulted in business growth.
Roll-to-roll printing capabilities from five-metre applications to multi-layer textured printing.
The art of UV LED custom wallcoverings. Roy Ritchie Jr. of Rockaway, New Jersey-based Roysons Corp. will discuss roll-to-roll UV LED inkjet production of high-value, customised wallcoverings using white or clear inks and multi-layer textured printing.
Short-run packaging for high-impact customer experiences.
Demonstrations on the value-enhancing speciality applications featuring inline clear coat and white inks.
Day 1, June 17 2020
2:00PM CEST | 8:00AM EDT
High impact five-meter applications that sell
Learn how to produce backlit trade show graphics, large indoor mall graphics, theatre backdrops and other high-impact, five-meter applications that command higher margins. With advanced roll-to-roll LED technology and a complete print to finished graphic workflow, five-meter printing is not just for distant viewed outdoor advertisements and billboards anymore.
3:30PM CEST | 9:30AM EDT
Divisional and social distancing graphics for the new normal
Discover the new, distinct Divisional Graphics™ category born out of the real-world requirements of the global pandemic. Learn how to produce durable interior and exterior directional, wayfinding and social distancing floor graphics, wall graphics and decals and signage. Explore new opportunities to print protective checkout counter dividers and shields.
5:00PM CEST | 11:00AM EDT
Print. Wrap. Pack. Ship. Repeat.
Get ready to profit from short run packaging for high impact customer experiences. See how to add texture to flat pack and corrugated sheets, produce personalized and branded bubble wrap and more.
7:00PM CEST | 1:00PM EDT | 10:00AM PDT
Get up close with distance celebrations
Today’s reality: Celebrating life’s achievements and special moments from a distance. Take a deep look at producing short-term yard signs to celebrate 2020 graduating seniors, birthdays, anniversaries, birth announcements and other special moments.
Day 2, June 18, 2020
2:00PM CEST | 8:00AM EDT
The art of UV LED custom wallcoverings
It’s not just for water-based technology. See how to produce high-value, customized wallcoverings with roll-to-roll LED technology using white or clear inks and multi-layer textured printing. And learn about the advantages of semi-removable digital wall coverings.
3:30PM CEST | 9:30AM EDT
Inline clear coat ink is here – and offline coating and lamination is gone
Discover the world’s only inline clear coat ink solution that lets you produce jobs with special effects. Watch how selective clear heightens an image or how full coverage can add protection to your finished graphics – all at the push of a button.
5:00PM CEST | 11:00AM EDT
High-margin interior and architectural décor that WOWs
From exhibit carpeting and acoustic panels to window film and aluminium photo panels, explore all the ways to WOW your customers with high-margin applications.
7:00PM CEST | 1:00PM EDT | 10:00AM PDT
Get the inside story on short run custom furniture and décor
Go inside interior design with customized and printed personalized doors, nightstands, lampshades, wall murals, drapery and poly bedding.
8:30PM CEST | 2:30PM EDT | 11:30AM PDT
Not just for tchotchkes anymore
Turn your flatbed printer into a money machine with high-end, high-quality custom printing applications. See how custom tiles, textured oil painting recreations and more can bring you profits NOW.
