Epson is making “serious moves to strengthen and expand its business in Australia” with the launch of Epson Australia’s new three-tiered Premium Partner Program designed to offer significant benefits to current partners, attract new partners and create business and growth opportunities for all members.
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| "Our focus is getting business back on track": Epson Australia MD Craig Heckenberg |
“Australia, along with the rest of the world, has recently experienced challenges and tragedies the likes of which have rarely been seen before,” said Epson Australia MD Craig Heckenberg. “For us, locally, it was first the bushfires and now COVID-19. Despite these challenges, Epson remains as committed as ever to its customers and the communities in which it operates. Right now our focus is getting business back on track and our new Premium Partner Program is very much part of that.”
Epson’s new Premium Partner Program has three status tiers, Epson Premium Partner, Premium Partner Program Gold and Premium Partner Program Platinum.
“Our new Premium Partner Program is something we see that will be at the core of our business moving forward,” Heckenberg says. “The principles that underpin the program are simple – we are building serious, long-term relationships with all of our partners. As a result, each partner will achieve a status tier within the program and the appropriate rewards that come with that status. At the end of the day, our Premium Partner Program creates opportunities for Epson and our partners to mutually grow our businesses.”
As a business-building exercise, special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program, Epson says. Most notably are the sales, marketing and financial benefits which include marketing support that is commensurate with their status tier and invitations to Epson events both locally and overseas.
“At Epson we believe in nurturing our key partnerships with the ethos being, if our partners’ businesses grow, we grow with them,” says Heckenberg. “That’s the true essence of a partnership and indeed of our partner program. The benefit of the new Premium Partner Program is that the opportunity to join and be part of it is now open to all partners and potential partners across all areas of our business, including in our ultra-growth area of B2B enterprise solutions.”
As a member of Epson’s new Premium Partner Program, the tangible benefits are many and varied, he says. There are financial incentives including special project support that enable partners to win more business.
Sales benefits include access to dedicated Epson sales and pre-sales support, access to exclusive promotions, access to and generous discounts on demonstration equipment and premium sales lead referrals.
Marketing benefits include shared marketing funds, access to in-depth product and sales training material, complimentary Epson merchandise, access to the comprehensive Channel Epson website, being highlighted on the where-to-buy listing on Epson’s main website and eligibility to participate in key Epson events.
As a member of the new Premium Partner Program, companies have direct access to a dedicated technical support team with bespoke service and support training programs, service manuals, spare parts and service tools.
The Premium Partner Program is an initiative that Craig Heckenberg is not only proud of but one he believes will work to significantly grow Epson Australia’s business and the businesses of its valued partners.
“We now have a Premium Partner Program that truly has something to offer to all of our partners,” he says. “Epson is expanding. Our product portfolio is growing. We now have more products and more solutions in more market areas and segments than ever before. The Premium Partner Program is our way of sharing the investment we make in our business every day with our partners so they can grow their business with us in the very best way possible – as a partnership.”
To sign up for or get more information on Epson Australia’s new Premium Partner Program, please go to: https://www.epson.com.au/partner-program/
Epson Australia offers image capture and image output products for the commercial, industrial, consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Established in 1983 Epson Australia is headquartered in North Ryde NSW and is a subsidiary of the Epson Group headquartered in Japan. The worldwide Epson Group generates annual sales of more than US$10 billion.
