Net media revenue for the Out of Home (OOH) industry in the half-year was $289.1 million, down $158.2 million or 35.4% from $447.3 million for the same period in 2019.
Digital Out of Home (DOOH) revenue accounts for 55.7% of total net media revenue year-to-date, a slight increase over the 54.0% for the same period last year.
In category figures released by the Outdoor Media Association (OMA):
Roadside Billboards (over and under 25 square metres) revenue was $129.7 million, down from $176.8 million in 2019.
Roadside Other (street furniture, bus/tram externals, small format) was $78.0 million compared to $126.1 million in 2019.
Transport (including airports): $44.1 million ($82.6 million in 2019).
Retail, Lifestyle and Other: $37.3 million ($61.8 million).
Last week, world Out of Home industry leaders from Australia, the UK, US and Germany said that audiences were returning to public spaces despite ongoing challenges from COVID-19 and that they anticipate improved market fundamentals in coming months.
In an interview for a podcast, leaders including oOh!media CEO Brendon Cook, president of the World Out of Home organisation and chairman of Ocean Outdoor in the UK Tom Goddard, CEO of Outfront Media in the US Jeremy Male, and CEO of Ströer in Germany Christian Schmalzl, agreed that the industry was well placed to return to its robust, pre-COVID growth trajectory.
The OMA Board says it has reviewed its reporting requirements and, given industry changes, will be reverting back to releasing category results quarterly.
