Organisers of the new Printing Expo Virtual Exhibition – “the world’s most interactive online print exhibition” - have launched a preview that includes the Muller Martini Showroom and the HP Indigo Digital Pouch Factory. Other exhibitors include Global Graphics companies Meteor Inkjet, Xitron and Global Graphics Software.
The Printing Expo visitor experience mimics a real exhibition, say organisers Resolve Business Management (RBM). “Visitors register at the entrance, navigate down the aisles and walk onto exhibition stands where they can watch video, download data sheets and request a meeting with the exhibitor.”
“With Printing Expo we have tried very hard to make it feel and look like you are visiting a real event,” says Wayne Beckett, event director of Printing Expo and joint managing director of RBM. “We have been lucky enough to work with some really forward-thinking companies when putting together Zone 1 which has made this possible.
“Visitors will be able to navigate through the zones and visit a virtual representation of stands, complete with 3D products. All Printing Expo exhibition stands are built using a combination of 3D rendering, photography and HD video. With this approach RBM can create photorealistic representations of existing stands or design something completely bespoke.”
After registering, visitors are free to navigate the zones to see all the companies that are exhibiting, view high-resolution 3D equipment, download pdfs and videos, collect promotional items and order print samples from the exhibitors. Printing Expo also contains an interactive auditorium designed to show live and pre-recorded seminars and conferences.
“Printing Expo is not designed to replace live events, but to compliment them,” RBM says. “Our exhibition is made up from what we class as digital assets, that can be used in the exhibitors own digital marketing away from the show. The Muller Martini Showroom and the HP Indigo Digital Pouch Factory for example, are fantastic environments for visitors to explore and contain lots of information, but these assets will be used by the companies own sales teams around the world as online demo centres.
Global Graphics companies Meteor Inkjet, Xitron and Global Graphics Software are among the first wave of exhibitors at Printing Expo online.
“Trade shows have always been close to our heart as a way to connect with customers and prospects, but COVID has changed many things in the world, and the "new normal" won't be the same as it was before COVID,” said Global Graphics CEO Mike Rottenborn. “Virtual trade shows will be another tool in our sales and marketing toolbox, and we're excited to participate in the first real virtual show that looks and feels like a trade show. Kudos to the team that has introduced this modern solution to our industry.”
Meteor will showcase its complete portfolio of industrial inkjet electronics, software, tools and services including:
- scalable printhead drive electronics for all leading industrial inkjet printheads;
- extensive suite of off-the-shelf and bespoke software including software development kits, digital front ends (DFEs), industrial RIPs and print quality tools;
- complete line of DropWatcher systems and waveform development services for ink characterization, print reliability analysis and printhead evaluation.
On display at the Xitron stand will be workflow solutions for every segment of the printing market; flexography, commercial offset, screen printing, and DFE solutions for the desktop inkjet and short to mid-run digital segments. Each workflow features the Harlequin RIP core with additional tools specific to the prepress needs of the corresponding market.
Of primary interest to high-speed inkjet press manufacturers will be Xitron’s Navigator DFE. Designed to help get these presses to market faster, Navigator DFE drives printheads from Memjet, HP, Epson, Konica-Minolta and others. Recently recognized with the InterTech 2020 Technology award, Navigator DFE can be packaged as a complete solution including engine controls, or as an API for systems with existing software.
Global Graphics Software says it will be exhibiting its full product range including:
- Harlequin RIP, the industry’s fastest RIP to power digital workflows;
- Direct, a fully integrated graphics pipeline that sends data directly to the printhead electronics instead of writing to disk, winner of a 2021 Buyers Lab (BLI) Outstanding Innovation award in Production Print from Keypoint Intelligence;
- Fundamentals, a flexible Digital Front End (DFE) for label and packaging workflows developed jointly with HYBRID Software;
- Mako, a multi-purpose software development kit used for a variety of functions in document workflows such analysis, conversion, optimization, cloud and mobile app development;
- PrintFlat uniformity correction software to remove artifacts from inkjet printing such as streaking, mottling and banding, recipient of a 2019 InterTech Technology Award.
Visit all three stands at:
https://www.printing-expo.online/show/meteor/
https://www.printing-expo.online/show/xitron/
https://www.printing-expo.online/show/global-graphics-software/
