oOh!media has digitised three more strategic large format assets across Australia, boosting its national presence on the Gold Coast, regional Victoria and Adelaide as part of its ongoing capital investment program.
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| oOH! media's digital billboard site on the Queensland's tourism mecca, the Gold Coast |
Targeting Gold Coast locals and visitors, oOh!’s premium large format site in the
suburb of Bundall has received a digital upgrade, enabling brands to reach audiences
visiting local businesses and the luxury shopping centre at Pacific Fair, as well as people
travelling to Surfers Paradise and commuters from Brisbane.
The conversion is a strong addition to oOh!’s existing Gold Coast coverage, complementing
its high-profile retail assets at Pacific Fair, plus signage on the Pacific Motorway, Gold Coast
Highway and Bundall Rd, as well as in the heart of Broadbeach and Surfers Paradise.
The second upgrade in Wodonga, Victoria, boosts oOh!’s position as a leading
regional Out of Home provider, with 47 digital billboards now in regional areas, at a time of
increased focus on domestic travel and opportunities for people and businesses outside the
major cities. It will be the only digital Out of Home billboard in the border city, giving brands an opportunity
to engage with local audiences and travellers via a prominent site with favourable long
viewing times from the Hume Freeway, heading towards Wodonga’s CBD.
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| Noel Cook, COO of oOH! media |
The third site above the Britannia Hotel in the Adelaide suburb of Norwood is one of the
city’s most sought-after locations. It is popular with advertisers due to its high levels of reach
with affluent CBD and eastern suburbs audiences, and is part of oOh!’s Signature Series of
landmark assets.
Noel Cook, oOh!’s Chief Commercial and Operations Officer, says the three upgrades
showed oOh!’s commitment to continuing investment in its advertising sites, and the company’s ability to reach audiences at scale.
“These digital conversions allow us to offer more opportunities to advertisers at prime
locations in key markets, from metro to regional areas,” he says. “We have an extensive regional presence and will continue to develop our offering across the country. In addition to our capital investment, our participation as the only Out of Home
partner in the Boomtown initiative, which promotes opportunities for brands to reach the 8.8 million Australians living in regional areas, underscores the value we see in regional markets well into the future.
“When combined, our metro and regional assets can deliver unrivalled national scale,
backed by data insights that enable us to offer advertisers a detailed understanding of
audiences wherever they are in the country," Cook concludes.
