The Outdoor Media Association’s (OMA) monthly selection of the best of Out of Home campaigns has been expanded for January to include a Donald Trump-inspired UK campaign and a tribute to New York transport workers who lost their lives during Covid-19.
OMA Best of Outdoor, January 2021:
Australian Open stars set to break boundaries
Australia: On billboards across Melbourne, the Australian Open invites the public to be inspired by their tennis idols ahead of February's tournament [now underway] where they will battle it out to win the title. From local star Ash Barty to international icon Novak Djokovic, there is no place for impossible in the much anticipated summer of tennis on the way.
Creative agency: N/A\
Out of Home: QMS Media
Don't wait: scan, explore, create
Australia: Bright, bubbly and spilling over the sides of bus shelters and street signs, Torrens University Australia and Billy Blue College of Design are encouraging a creative career choice. Using interactive QR codes which direct you to an augmented reality experience, this campaign makes the route to study easier than ever.
Creative agency: Atomic 212, Billy Blue College of Design, Torrens University Australia
Out of Home: JCDecaux
TikTok wastes no time in 2021
Still making memories after lockdown, TikTok's summer campaign brings Australians together to celebrate classic trends, from the summer road trip and time at the beach, to new year fitness and more. The video sharing platform will update the campaign's content in real time throughout the summer as creators post their latest videos, showcasing the versatility and immediacy of digital OOH.
Creative agency: Akcelo
Out of Home: oOh!media
Mylk plays its trump card
United Kingdom: Rebel Kitchen signalled its stance on then-President Donald Trump in an ad campaign promoting vegan ‘mylk’ products. Across social media, the campaign blacked out words, to reveal hidden messages condemning Trump in their signature play-on-words style.
Creative agency: Grey London
Out of Home: Clear Channel UK
A heartbreaking tribute spans NYC
United States: New York City's Metropolitan Transport Authority has paid tribute to its workers who lost their lives to COVID-19. The sobering memorial campaign titled 'Travels Far' is running in over 107 subway stations and online, to recognise the high rate of infection and fatalities suffered by these essential workers and their families.
Creative agency: MTA Art and Design (in-house)
