Avery Dennison Graphics Solutions has upgraded its Supreme Wrapping Film with 12 new colours in the new Rugged Range and Sleek Satin collections, following a series of tests for Australian and New Zealand environmental conditions.
The company’s premium range of vehicle wraps, Supreme Wrapping Film has undergone "significant development to its formulation and construction," the company said.
“After rigorous testing and evaluation for the Australian and New Zealand environmental conditions, Avery Dennison is announcing its enhanced performance with greater environmental resistance and enhanced durability. The warranty on gloss, satin and extreme textures films are increased by up to 300 per cent to reflect their durability.
"The Rugged Range and Sleek Satin collections features 12 on-trend colour options for vehicle owners to customise their car according to personal preferences or styles. The Rugged Range comprises four unique films that give a distinctive tough textured finish to vehicles without the permanent application. The new colours are Rugged Bedrock Grey, Rugged Combat Green, Rugged Marsh Green and Rugged Onyx Black."
The Sleek Satin collection comprises eight new additions to the company’s extensive range of satin finishes, six of which are matched to popular matte versions. The matches are Satin Charcoal Metallic, Satin Gunmetal Metallic, Satin Blue Metallic, Satin Dark Grey, Satin Anthracite Metallic, and Satin Olive Green. Two new additions are Satin White Snow Pearlescent and Satin Dark Grey Metallic.
“Today’s announcement of product enhancements and new collections speaks of our strength as a materials science company,” said Chris Sherry, senior product manager for Avery Dennison Graphics Solutions in Australia and New Zealand. “Our team is constantly pushing the frontiers of technology to set the industry’s highest standards for performance, durability and style options. We are confident of our supercharged durability and are excited to extend the warranty for selected Supreme Wrapping Film finishes.”
Avery Dennison Supreme Wrapping Film Rugged Range and Sleek Satin Collection can be viewed online by using the Car Visualizer Tool at graphicsap.averydennison.com
The Supreme Wrapping Film SW900 is Avery Dennison’s premium car wrap with patented Easy Apply RSTM technology for faster and smoother application
Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials, including pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in California, the company employs 30,000 staff in more than 50 countries. Reported sales in 2020 were $7.0 billion. Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphicsap.averydennison.com
