The Outdoor Media Association’s selection of 'The best of Outdoor' advertising for the month of March includes innovative campaigns from QMS Media, oOh!media and JCDecaux.
“In celebration of Sydney's Gay and Lesbian Mardi Gras, Darrell Lea's play on words brought sparkle and fun to the street, celebrating love for all,” said the OMA. “With the release of their limited edition 'Loves Allsorts' packs, the confectionary company donated a percentage of sales from each packet to QLife, an organisation which provides anonymous LGBTI peer support and referrals for the LGBTQI community.”
Creative agency: Akkomplice
Out of Home: QMS Media
“A throwback to when lava lamps were all the rage, Momentum continues to jazz up your commute. The latest iteration of Momentum Energy's 'Get Happy' campaign has brought a lava lamp inspired display to the streets of Melbourne. To extend the campaign further, the bus shelter was wrapped in Momentum branding, and accompanied by an colourful floor decal.”
Creative agency: Momentum Energy
in-house
Out of Home: JCDecaux
“As travel becomes a possibility once again, Visit Canberra is emphasising the appeal of Australia's capital with an OOH campaign showcasing all the diverse attractions and landscapes Canberra has on offer,” OMA said. “With sweeping views of hot air balloons and Lake Burley Griffin, the picturesque campaign aims to entice Australians to holiday locally this autumn.”
Creative agency: NATION Creative
Out of Home: oOh!media
“The Royal Botanic Gardens Victoria can be enjoyed once more! To mark their 175th anniversary in style, their new campaign, Together We Gather, celebrates Victorian's freedom to be outdoors once more. Encouraging visitors to learn about the history of the gardens and enjoy a year-long program of events to spend time in nature, the campaign features illustrations by local designer Annie Davidson bringing the diverse, vibrant gardens to OOH across Melbourne.”
Creative agency: Hardhat
Out of Home: JCDecaux
