Outdoor advertiser oOh!media has become an official media partner of Australian Made, urging Australians to support local makers and growers via a new national Out of Home campaign.
Now live across oOh!’s digital large format assets in metropolitan markets around the country, the campaign runs throughout May and is timed to celebrate Australian Made Week, set to kick off on the 24th of the month.
The campaign urges Australians to support local with the slogan: ‘Australian Made makes Australia. Buy Australian.’
“We are delighted to be an Australian Made media partner, and to provide them with our market-leading scale and reach to really drive awareness of Australian Made Week and the importance of buying from our local makers and growers,” said Tim Murphy, oOh!media’s chief sales officer.
Ben Lazzaro, Australian Made chief executive, said oOh! was the perfect partner for this initiative, both as a leader in the Out of Home industry and also a home-grown Australian business.
“This has been a challenging year for many Australian companies, so we’re really thrilled to partner with oOh! to celebrate and support our local heroes, not only during Australian Made Week, but for the future," Lazzaro said.
oOh!media, owner of wide format business Cactus Imaging, is a leading Out of Home media with a network of more than 37,000 digital and static asset locations includes roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, bars and universities. Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $649 million in 2019. It also owns digital publisher Junkee Media and printing business Cactus.
