Prima Printing has bought a Kornit Atlas digital textile printer for industrial-scale, direct-to-garment (DTG) production at its plant in Noble Park North in Melbourne’s south-east. Prima is the largest manufacturer of personalised consumer products in the Aust/NZ region.
Kornit Atlas DTG printer
“Additionally, the business will realize end-to-end process efficiency, visibility, and control benefits by implementing the Custom Gateway workflow software solution,” said Kornit Digital (Nasdaq: KRNT), a market leader in digital textile printing technology, in an announcement.
Servicing Australia, New Zealand, Singapore, South Korea, and Japan, Prima Printing - part of the District Photo Company which includes Harrier in the UK and Czech Republic and District Photo in the US - manufactures more than 450 different products encompassing dye sublimation, wall art, home décor, photobooks, cards, calendars, and photographs. “The business fulfils global brands’ production needs via their white label service offering, with an aggressive strategy of adopting innovative technologies, automating key operations, and leveraging data to optimise labour, inventory, systems, tasks, and departments, from order to shipment,” Kornit said.
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| "Hyper-focused on what helps our clients win": Amnon Judah, GM Prima Printing |
Amnon Judah, general manager at Prima Printing, said: “Whether it’s customer service, product quality, or process transparency, we are hyper-focused on what helps our clients win. Many of our clients have approached us looking for a DTG partner with the scale and IT capabilities to support their expansion, and Kornit has demonstrated both the production capability and the practical expertise to be the strategic partner we need to accelerate our success, and for our clients to grow.”
Kornit Digital Asia Pacific Ilan Elad added: “As brands, producers, and fulfillers across all regions continue to discover, Kornit Digital provides not merely efficient, eco-friendly production on demand, but an end-to-end platform, from point of sale to shipment of finished goods, for making their businesses more cost-effective, more accountable, more resilient, more versatile, and better prepared for new challenges and disruptions. Prima’s customers demand speed, quality, and reliability, and this partnership will empower them to answer that need, and scale to meet those needs and opportunities head-on.”
Founded in 2003, Kornit Digital is headquartered in Israel with offices in the USA, Europe and Asia Pacific, and serves customers in more than 100 countries worldwide. www.kornit.com.
Prima Printing is the largest manufacturer of Personalised Consumer products in Australia and New Zealand. Prima is a wholly owned subsidiary of District Photo, the largest manufacturer of photo gifting products in the world.
Prima was formed in July 2016 as part of the expansion of District Photo into Asia Pacific. In 2017 rapid sustained growth required the business to expand from its original premise into a new custom designed facility in Noble Park North, Melbourne.
https://www.primaprinting.com.au
