In its selection of the best local and international Out of Home (OOH) campaigns for June, the Outdoor Media Association (OMA) features campaigns by oOh!media, JCDecaux, QMS Media, Clear Channel USA and others.
Art is for everyone
Australia: Bringing the Archibald Prize to the people, JCDecaux's street furniture exhibit served as the ultimate promotion to drive visitors to the Art Gallery of NSW. Around the CBD and suburbs of Sydney, the campaign showcased a variety of portraits, from 2021 and the past 100 years of the Prize's history.
Creative agency: Art Gallery of NSW
Out of Home: JCDecaux
The beginning of the race
Australia: Ahead of the Olympics in July 2021, Amazon Prime Video took over street furniture to promote their coverage of the Australian swimming trials. A unique underwater effect turned a bus shelter into a glistening pool, using light to envelop waiting commuters. The campaign aimed to introduce Amazon Prime as a source for sport coverage.
Creative agency: Initiative NSW and oOh!media
Out of Home: oOh!media
So close you can taste it
Australia: Finding more big and bold ways to showcase their healthy offering, Subway brought sandwiches tantalisingly close to customers in the latest campaign. Asking the question, 'What are you waiting for?', Subway teases appetites with sandwiches ready to be served up behind the glass.
Creative agency: Subway
Out of Home: QMS Media
Drive your adventure
Australia: With the promise that you can drive your dream car for $2.99, toy brand Matchbox called out to the kid in all of us. Focused in a retail setting, the campaign sparked the imagination of car-lovers and drove consumers to the nearest toy store or online to purchase the car of their dreams.
Creative agency: UM Australia
Out of Home: Shopper Media Group
Live sport entertains in winter
Australia: In gyms and retail locations, Kayo used its simple, colourful 'Winter Codes' campaign to capture the attention of sport junkies. With over 50 sports available live on the platform, Kayo is ready and waiting for your next streaming session.
Creative agency: Special Group
Out of Home: Val Morgan Outdoor
Stand with us, we are more
United States: Artist Amanda Phingbodhipakkiya's 'We Are More' public art campaign celebrated the voices of the Asian American and Pacific Islander communities. In New York's Times Square and nationwide, forty different executions addressed xenophobia by broadcasting the diverse identities, experiences and languages of the communities and the discrimination they have faced.
Creative agency: N/A
Out of Home: JCDecaux USA
Sharing Pride Month
United States: With rainbows on billboards, Clear Channel Outdoor asked the community to come together to celebrate diversity for Pride Month 2021. The campaign aimed to raise awareness of the anniversary of the Stonewall Riots, LGBTQI+ rights and the voices of the community, inviting everyone to have pride and share pride.
Creative agency: Clear Channel Outdoor
Out of Home: Clear Channel Outdoor USA
