It was a site begging for a billboard - Pacific Highway at Gordon where a pedestrian footbridge has linked two sides of the Gordon Centre for years, with the highway thundering on below. Now oOh! media has bagged it and it looks great, both day and night. In this instance, digital makes complete sense as ad changes can be made remotely, without blocking the busy arterial road out of Sydney to the north.
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| Northbound Pacific Highway traffic sees the impact of the new digital billboard at Gordon, NSW |
oOh!media has extended its Out of Home position in Sydney with the addition of a new high-profile digital billboard in Gordon and an asset upgrade in Burwood.
The prominent Gordon billboard on Sydney’s Upper North Shore is located on a pedestrian bridge facing three lanes of traffic heading north on the Pacific Highway – a major transport arterial and one of Australia’s busiest roads traditionally used by over 41,500 vehicles a day.
Targeting Gordon’s affluent community in an area with relatively few digital large format sites, this brand-new billboard will offer an extra touchpoint for brands and complements oOh!’s extensive presence across formats in the local area, Lower North Shore and other nearby suburbs. This includes over 20 retail assets within the Gordon Centre, as well additional signage in other strategic locations ranging from North Sydney, Artarmon, Mosman and the Northern Beaches to Epping, Hornsby, Pennant Hills and North Ryde.
In the Inner West of Sydney, oOh! has also continued to upgrade existing classic assets with the digitisation of its billboard in Burwood, located on Parramatta Road and viewable by eastbound traffic on an arterial that usually sees around 54,000 vehicles a day.
The site 12km from Sydney’s CBD will enhance oOh!’s digital portfolio in the area, and forms part of a chain of digital and classic large format assets into the city across Rozelle, Lilyfield, Leichhardt and the iconic Glebe Island Silos, as all as further west in Parramatta and along the M4.
Noel Cook, oOh!’s Chief Commercial and Operations Officer, said the digital assets demonstrated oOh!’s ongoing commitment to continuous capital investment and audience reach across quality locations.
“These assets extend our digital presence in key Sydney locations, giving brands greater opportunity to connect with audiences. The Pacific Highway and Parramatta Road are major thoroughfares that ordinarily carry large volumes of audiences to and from the CBD every day, enhancing our already unmissable reach for advertisers,” he said.
“Not only do these sites add to our growing billboard portfolio, they also bolster the impact of oOh!’s entire network when utilised in conjunction with our retail, street furniture and office assets across Sydney and nationally.”
