This month’s OMA Best of Outdoor selection includes a Stay Kind campaign and a giant 3D prowling cat that walks, talks and watches passers-by in one of Tokyo's busiest districts.
A feline friend for Tokyo
Japan: A prowling cat that walks, talks and watches passers-by is the latest 3D billboard to go viral in Japan. In one of Tokyo's busiest districts, Shinjuku, the billboard illusion brings hope as the city remains in a state of emergency due to COVID-19. A symbol of good fortune and protection in Japan, the cat inspires commuters and is live streamed online for those who can't visit in person.
Out of Home: Cross Shinjuku Vision, Yunika
Kindness when we need it most
Australia: Celebrating Kind July, this multi-format campaign encouraged Australians to do something kind for one another. A not for profit, Stay Kind aims to inspire people to be inclusive, courageous, respectful and never give up; and to promote harm reduction through kindness.
Creative agency: Initiative NSW and oOh!media
Out of Home: JCDecaux, oOh!media and QMS Media
Off peak? Off you go
Australia: “With states currently in and out of lockdown, some of us can only dream of a getaway,” said the OMA. “Hoping to encourage off season travel, Tourism Tasmania encouraged mainlanders to 'come down for air'. Surprising commuters with a day and night installation, the use of lighting and enhanced fire artwork created a feeling of warmth, telling those in need of a holiday that while Tassie winters are cold, they are far from chill.”
Creative agency: Tourism Tasmania
Out of Home: oOh!media
Canva makes design easy
Australia: Working to their motto, 'Canva makes design simple for everyone', their recent campaign emphasises how the graphic design platform can elevate your presentations and visual content. Bright and bold, Canva's campaign is an eye-catching example of the increasing number of online companies using Out of Home to build their brands in the real world.
Creative agency: Canva
Out of Home: JCDecaux
Australia is why
Australia: With the launch of their new brand position 'Australia is why', Telstra commits to put Australia first. Using several executions, the campaign creatively demonstrates the value of their customers, with Australian's work and lives front and centre.
Creative agency: The Monkeys
Out of Home: QMS Media
Magnums have layers
Norway: One of the world's quintessential ice creams, Magnum is inviting its fans to discover the new Double Gold Caramel Billionaire flavour. A luxury addition, its decadence is found in layers of biscuit and caramel, reminding us that 'pleasure has more than one layer'. Seen in 3D extensions on large format and illuminated street furniture, Magnum is celebrating European summer in style.
Creative agency: Mindshare Norway
Out of Home: JCDecaux Norway
Ever recognisable Chanel No. 5
Belgium: To mark 100 years of Chanel No. 5, Chanel launched their Factory 5 collection. Limited edition products were transformed into everyday objects, reminding shoppers that No. 5 transforms the ordinary. Paint buckets, squeeze packets and glue bottles galore, all masked the infamous Chanel No. 5.
Creative agency: Kinetic Advertising and Chanel
Out of Home: Clear Channel Outdoor Belgium
'The best of Outdoor' is a monthly selection of innovative local and international Out of Home (OOH) campaigns selected by the Outdoor Media Association (OMA).
