oOh!media has launched a new Out of Home campaign designed to encourage Australians to get their COVID-19 vaccinations as soon as possible so they can get back outdoors.
Leading with the tagline ‘Getting back outdoors, it’s worth a shot’, the location-based campaign uses data from the Australian Government to highlight state and territory vaccination rates, as well as dynamic creative tailored to local suburbs.
Designed and implemented by oOh!’s in-house creative team, the campaign is running across classic and digital signage nationwide, visually updating the public on vaccination progress as momentum builds over the coming weeks.
“As the leading Out of Home company in Australia, we have a vested interest in getting Australians back outdoors as soon as we can, so we wanted to use the power of our network, which reaches millions of people each week across metro and regional Australia, to show support and encourage everyone to get the shot,” said oOh!media CEO Cathy O’Connor.
“It’s the right thing to do, and the only real way to reduce the chance of further lockdowns as we get to grips with the pandemic.”
“We believe the more people see the number of others getting vaccinated, the more likely they are to do the same thing themselves – and that’s good for all of us.”
oOh! employs around 800 people across Australia and New Zealand and had revenues of $649 million in 2019. It also owns wide format printer Cactus.
