oOh!media’s pro-vaccination campaign features in this month’s 'Best of Outdoor' collection of local and international Out of Home (OOH) campaigns selected by the Outdoor Media Association (OMA).
Getting back outdoors is worth a jab
Australia: Supporting the vaccine roll out across Australia, oOh!media's pro-vaccination campaign is keeping the community up to date with the latest vaccination rates and urging people everywhere to protect themselves and others by getting vaccinated. Using Australian Government data, the campaign is targeted by state and by suburb, providing local relevance in the race to get back outdoors.
Creative agency: oOh!media
Out of Home: oOh!media
Keeping equality top of mind
Australia: First debuting to celebrate International Women's Day in March this year, the #WhenWillSheBeRight campaign recognises the United Nation's (UN) goal of achieving equality for women globally by 2030. The UN Women Australia campaign got another moment in the spotlight in September, when four of 2021's B&T Women in Media Award winners gifted their billboard spotlight moment to remind people to start conversations about gender equality. Reinterpreting the "she'll be right" phrase, the campaign asks that women's equality be top of the agenda.
Creative agency: The Monkeys
Out of Home: QMS Media
Fashion and Fortnite takeover in 3D
International: As part of their recent partnership, fashion label Balenciaga and online video game Fortnite created a 3D immersive experience in London, New York, Tokyo and Seoul. The campaign uses software which mirrors sunrays, and special lighting to show popular Fortnite characters fitted out in Balenciaga attire.
Creative agency: Unreal Engine
Out of Home: Ocean Outdoor UK
Stepping up mental health support
Australia: JCDecaux has partnered with the Black Dog Institute as a major charity partner, and asks us to put One Foot Forward for mental health. The campaign encourages community fundraising in support of mental health, ahead of Mental Health Month in October.
Creative agency: Black Dog Institute
Out of Home: JCDecaux
Chill out with SMEG and Diet Coke
United Kingdom: Across the UK, bus shelters have been transformed into look-a-like SMEG fridges to promote their partnership with Diet Coke. The campaign encouraged passers-by to scan a QR code to win a limited edition fridge or a year's supply of the popular drink.
Creative agency: Mediacom
Out of Home: Clear Channel Outdoor, JCDecaux UK
Tiffany is About Love
United States: Tiffany & Co. have engaged Beyonce and Jay-Z to star in a film celebrating Breakfast at Tiffany's classic love song, Moon River. Larger than life promotions took over Times Square paying tribute to iconic Tiffany pieces and love stories.
Creative agency: Tiffany & Co.
Out of Home: N/A
