Out-of-Home advertiser JCDecaux will launch its first certified carbon neutral product in Australia in early 2022, with the company’s wide format print business GSP to produce carbon neutral product for JCDecaux’s transit network.
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| (photo: JCDecaux Australia) |
“For JCDecaux, reducing our environmental impact is a priority,” said Steve O’Connor, CEO, JCDecaux Australia. “In 2022, our plan is to launch the first carbon neutral out-of-home media product across our Transit network – a first for Australia. All parts of the Transit product produced by our in-house printing service GSP Print, will be carbon neutral.
“We have ambitious plans to offer sustainable media solutions to our clients who are wanting to make more responsible choices. We have bold plans for sustainable solutions and our intention is to make our other products carbon neutral in the future.”
Few other details are yet available but in a statement the company said: “To make the Transit product carbon neutral, JCDecaux’s sustainability team has analysed the lifecycle for Transit, calculating all the carbon inputs end-to-end.
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| Vehicle wrap by GSP/JCDecaux Australia |
“JCDecaux was the first out-of-home media company globally to join the RE100, a worldwide organisation that advocates for a commitment to 100 per cent renewable energy. In Australia and New Zealand this has made JCDecaux the first media company to commit to this and means the entire network, including offices, will be powered by 100 per cent renewable electricity by 2022.
“Globally JCDecaux has had sustainability as a core part of its business since inception in France in 1964. In 2014, JCDecaux renewed its commitment to sustainable development through the implementation of its Sustainable Development Strategy. Priorities are across three components – environment, social and stakeholder, and include reducing energy consumption, reducing environmental impacts, and strengthening employee commitment toward sustainable development.
“In addition, in Australia, JCDecaux has been a proud certified carbon neutral business since 2015 through Climate Active, an Australian Government organisation that certifies Australian businesses as carbon neutral. It is also working to achieve carbon zero status in New Zealand.”
