UK/EU outdoor company blowUP media has launched Green Line OCEAN poster material that is 100% recycled, with 10% coming from plastic marine litter collected from oceans and waterways. If they can do it, so can we - are we not: 'Girt by Sea' in Australia & New Zealand?
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| Yesterday's marine litter can be today's giant outdoor posters - this one in Berlin, home of next FESPA show |
“As part of SEAQUAL INITIATIVE, plastic marine litter is collected from the ocean and coastlines and processed – together with PET post-consumer waste – into certified SEAQUAL YARN,” blowUP media said.
“The manufacture of the Giant Poster material made from 100% SEAQUAL YARN and the production of the Giant Poster both take place in Germany. This ensures short transport routes and avoids emissions. Green Line OCEAN saves 77% CO2 emissions compared to the standard product.
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| blowUP CEO Katrin Robertson |
“Sustainability is a matter close to our hearts. After introducing the PVC-free Green Line Giant Posters in 2021, we have now been able to improve our products again. Our Green Line OCEAN saves valuable resources and helps to clean the seas. 1 kg of SEAQUAL YARN reduces marine litter by 0.6 – 1 kg.”
For a 500 m2 Giant Poster, that’s at least 55 kg of marine plastic, according to Katrin Robertson, CEO of the blowUP media Group. “Whether through innovative materials such as Green Line OCEAN, the use of air-purifying technologies such as The Pure or Vertical Gardens around our advertising spaces, we at blowUP media are continuously striving to make our medium a win-win-win model – for brands, for society and for the environment.”
SEAQUAL INITIATIVE works with NGOs, fishermen, authorities and local communities to help clean oceans and waterways. Marine litter from beaches, ocean floor and surface, rivers and estuaries, is collected by clean-up programs then sorted into different material types. The plastic portion is cleaned and transformed into SEAQUAL MARINE PLASTIC. Manufacturers certified by the SEAQUAL INITIATIVE produce the high-tech yarn SEAQUAL YARN from the collected waste, which is then processed by companies in numerous industries into sustainable products.
blowUP media has 300 locations in cities and towns across Europe, including digital screens and Giant Posters of up to 3,000m².
