Taylor Print & Visual Impressions, part of the AUD$4.5 billion Taylor group, has been awarded a US patent for its X-1 SEG display system that makes changing the soft textile graphics quick and easy, thereby maximising ROI and future-proofing the portable display stand investment.
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| Taylor's X-1 SEG display system brings all the benefits of portable frame displays to the SEG world |
The United States Patent and Trademark Office has awarded Taylor Corporation a patent for its X1 System, a cost-saving innovation for the trade show and event display marketplace.
One of the largest US providers of trade show and event displays to the industry, Taylor has custom-engineered an adapter mechanism that allows the same portable framing system to be used with silicone edge graphics (SEG) as well as other dye sublimation fabric and Velcro-attached graphic options. Until now, unique framing systems were required for each type of graphics utilized by manufacturers of trade show and event displays.
“The X1 System is a game-changer for both users and resellers of trade show displays,” says Mike Robinson, President of Taylor Print & Visual Impressions. “It essentially future-proofs an exhibitor’s investment in their trade show displays by allowing them to cost-effectively update the look of their exhibits as desired. It also enables resellers to inventory, service and warranty one set of framing components instead of multiple competing systems.”
Ross Clasen, product engineer and co-inventor of the X1 System for Taylor, along with Kevin Clobes and Gary Camarato, notes that the X1 offers other significant economic advantages to exhibitors. “With the X1, exhibitors can achieve the look of expensive ‘hard-built’ trade show fixtures for the price of a pop-up display system,” says Clasen. “The X1’s portability is another point of difference. Entire trade show displays can be checked as ordinary luggage, set up and dismantled by the sales team traveling to a show. No tools or extra-cost labor are necessary to install or dismantle the X1 System.”
The modular design of the X1 System enables continuous development by Taylor. Accessories including backlighting fixtures, monitor mounts, shelving and lockable storage components are also available for the X1 System.
About Taylor
Taylor is among the top five graphic communications companies in North America. Headquartered in North Mankato, Minn., Taylor has a team of more than 8,000 client-driven experts with operations spanning 25 states and eight countries. Taylor uses deep industry knowledge to strengthen customers' brand experiences, enhanced by business efficiency and improved bottom-line profitability.
