The Outdoor Media Association (OMA) has chosen Australian Avocados’ Our Green Gold campaign as the Grand Prix winner of its Creative Collection competition for 2021. An honourable mention went to MECCA's gift card vending machine, printed by sign & display business Grand Print Services.
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| Our Green Gold - Advertiser: Australian Avocados; Creative agency: TBWA Sydney; Media agency: Atomic 212; Printer: N/A |
“Selecting the best of the best is never an easy task and it becomes more difficult each year as the advertisers and agencies tap into the channel’s potential,” said OMA CEO Charmaine Moldrich. “Our Green Gold epitomises this, using big, bold and simple design, matched with the emotion of winning Olympic Gold to make a powerful connection with the audience. Well done to the teams at Australian Avocados, TBWA Sydney and Atomic 212 for creating this memorable campaign.”
The judges were unanimous in their decision. Tim Kirby, founder of creative agency Galore, said, “Judging the Grand Prix was incredibly tough and that speaks to the calibre of the campaigns up for contention this year. However, it quickly became clear that the campaign for Australian Avocados was the standout winner for its use of simplicity and emotion. There is a lot of great work out there, and it’s genuinely exciting to see that great work rewarded.”
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| The Beauty Spectacular Gift Card Vending Machine - Advertiser: MECCA; Creative agency: MECCA in-house; Media agency: OMD Australia; Printer: Grand Print Services. |
Grand Prix honourable mentions went to MECCA for its campaign The Beauty Spectacular Gift Card Vending Machine (above) and to The Art Gallery of NSW for its campaign Archibald 100 (below).
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| Archibald 100 - Advertiser: Art Gallery of NSW; Creative agency: Art Gallery of NSW in-house; Media agency: N/A; Printer: N/A. |
The Grand Prix winner was chosen from 22 campaigns which were all winners of the quarterly Creative Collection competition. In total, 120 campaigns were submitted for judging in 2021.
The OMA also announced the winners of its quarter four competition, with 32 entries submitted by OMA members including: Australian Outdoor Sign Company (AOSco), JCDecaux, oOh!media, QMS Media, Shopper, TorchMedia and Val Morgan Outdoor.
The winner in the Big, Bold and Bright category was Coca Cola’s Mount Franklin Lightly Sparkling campaign (pictured above), and an honourable mention is this category was awarded to Amazon Prime Video’s Wheel of Time campaign (pictured below).
The winner in the Best Use of Multi-Format category was Momentum Energy’s Get Happy campaign (above).
Expedia Group – Wotif took out the Best Use of Digital category for its Wotif Local Getaways campaign.
The top gong in the Innovation in Out of Home category went to MECCA’s The Beauty Spectacular Gift Card Vending Machine campaign (scroll up for photo).
The joint winners in the Out of Home for Good category were Lifeblood’s Lifeblood – Bloody Oath campaign (pictured above) and RSL Australia’s Remember to Remember, Remembrance Day campaign (see below).
