“Recent advancements in Digital OOH and 3DOOH technologies are opening up new opportunities for Outdoor to utilise Digital OOH to its full potential,” says Damian Nielsen, GM of CV Media & Signage. Wide format printers recognised in the OMA’s Q1 competition include Cactus Imaging, GSP, De Signage, Grand Print Services and Print Effect.

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Out of Home for Good Winner: Campaign: United we Shine: Ride with Pride to the Rainbow Road - Printer: Print Effect

 The Outdoor Media Association (OMA) says the Quarter One Creative Collection competition for 2022 included 35 entries from OMA members including: goa, JCDecaux, Motio, oOh!media, QMS, Shopper, TorchMedia and Val Morgan Outdoor (VMO).

Guest judges included: Damian Nielsen, General Manager, CV Media & Signage; Gordon D’Mello, Marketing & Content Director, Motio; Jo Lawson, Corporate Partnerships Manager, Lifeblood; Oliver Devaris, Co-founder and Creative Director, Ext77.

“Out of Home (OOH) advertising has come leaps and bounds since the Creative Collection’s inception, with the introduction of technology and innovation brought to the industry,” said OMA CEO, Charmaine Moldrich.” We saw the first 3D creative campaigns entered in the competition this quarter, something new. We have also seen a resurgence of QR codes, popular in 2013 and back to being ubiquitous, something old.”

Jo Lawson, corporate partnerships manager, Australian Red Cross Lifeblood, said: “It’s great to see OOH bouncing back strongly in Q1 2022 with a selection of creative campaigns nominated across a wide range of brand categories. Screen technology continues to advance and push the boundaries of digital execution and the first applications of 3D creative in the Australian market were a highlight, and it’s no surprise OOH campaigns have started to take advantage of QR codes as this accessible technology has become a staple in every-day life for Australians.”

Damian Nielsen, GM at CV Media & Signage, said: “Recent advancements in Digital OOH and 3DOOH technologies are opening up new opportunities for Outdoor to utilise Digital OOH to its full potential. 3DOOH is gaining momentum around the world, and now Australia has jumped on board. AFL’s Festival of Footy campaign stood out to me because of its impressive 3D display and engaging creative. Even more now content is King!”

“The Better than you remember campaign was a compelling example of creative really nailing the essence of the campaign,” said Gordon D’Mello, marketing & content director at Motio. “Images are naturally so critical in Out of Home. The short, simple copy and call to action tied the creative together nicely – making the campaign a strong contender for an award.”

Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is OOH by recognising exceptional campaigns in each quarter. 

moonfallBig, Bold and Bright Winner

Campaign: Moonfall

Advertiser: Village Roadshow Group

Creative agency: Hogarth

Media agency: OMD Australia

Printer: Cactus Imaging

Best Use of Multi-Format Winner

Campaign: Beyond Big

Advertiser: Subway

Creative agency: Publicis Team Fresh

Media agency: Publicis Team Fresh

Printer: GSP

Best Use of Digital Winner

Campaign: Satisfy your strange

Advertiser: Chatime

Creative agency: Special Group Australia

Media agency: Love Media (OOH) & Wired Digital (Social)

Printer: Cactus Imaging, De Signage & GSP

Innovation in Out of Home Winner

Campaign: Festival of Footy 3DOOH

Advertiser: AFL

Creative agency: AFL & QUBE (QMS)

Media agency: AFL

Printer: NA

Screen Shot 2022 05 24 at 9.41.55 pmInnovation in Out of Home Honourable Mention

Campaign: All Love – Australian Open

Advertiser: Mastercard

Creative agency: McCann

Media agency: Carat

Printer: Grand Print Services

Out of Home for Good Winner

Campaign: United we Shine: Ride with Pride to the Rainbow Road

Advertiser: Sydney Gay and Lesbian Mardi Gras, Transdev Sydney, ALTRAC and Transdev Sydney Ferries

Creative agency: Sydney Gay & Lesbian Mardi Gras and TorchMedia

Media agency: TorchMedia

Printer: Print Effect

Out of Home for Good Honourable Mention

Campaign: Better than you remember

Advertiser: Health and Wellbeing Queensland w/the Outdoor Media Association

Creative agency: Khemistry

Media agency: NA

Printer: GSP

https://www.oma.org.au

 

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