Sign shop franchise business Signarama has reported more than $78.3 million in 2021 revenue from its 100+ strong network of franchisees across Australia – a 17.1 per cent rise on 2020.
“We are incredibly proud of the success our franchisees have enjoyed over the last 12 months,” said Timothy Smith, managing director of Signarama parent company United Franchise Group, which has reported that both of its Australian franchisee networks - Signarama and branded apparel business Fully Promoted – posted record level revenue and double-digit growth in 2021.
“It would be an understatement to say it’s been very tough trading conditions since the pandemic, so to see our two franchise brands thrive through this period is extremely satisfying. It’s a true joy to see all the effort pay off from first and foremost our franchisees, but also our support staff, operational, sales and marketing team.”
Fully Promoted - a branded apparel, promotional products, and marketing service business - recorded more than $30.5 million in revenue, up 24 per cent, across its Australian network of 50+ stores.
Both brands introduced additional products during the pandemic, including cough screens, Covid-19 safety signage, as well as face masks, branded sanitiser and PPE.
The two businesses are part of the United Franchise global portfolio of affiliated brands and consultants which has over 1600 franchises in more than 60 countries.
In 2022, Signarama and Fully Promoted have set ambitious goals for network growth in Australia, both with new greenfield locations in the final few available metropolitan territories as well as regional expansion.
