FESPA’s two-day Wrap Fest, a new event dedicated to vehicle wrapping, vinyl installation and detailing, will debut in April 2023 at the iconic Silverstone racing circuit, home of the British Grand Prix. “Until now there’s never been a focused event that serves the needs of this specific community.”
“Wrap Fest will welcome professionals in vehicle wrapping, livery and fleet graphics, car detailing, protection and tinting services, racing teams and automotive professionals, as well as printers and sign-makers who are looking to grow revenue from vehicle wraps, and those active in architectural interiors and signage,” FESPA said.
The launch event (26-27 April, 2023) will feature an exhibition, educational conference, hands-on training sessions and workshops, plus a new regional UK & Ireland World Wrap Masters competition.
Global brands will showcase innovations for custom vehicle wrapping and detailing, including decorative and paint protection films, window tints, digital printing and laminating equipment, vinyl cutting and finishing, design software, cleaning products, and accessories and tools.
“Inspiring presentations will help visitors get up to speed with the latest trends and update their knowledge,” said FESPA. “Elsewhere, wrappers can join interactive technical training sessions and workshops delivered by experts and watch live product demonstrations. Reflecting the colour and energy of the wrap community, Wrap Fest will have a festival vibe, with international food trucks and live entertainment in the racecourse paddock area.”
Duncan MacOwan, FESPA’s head of marketing, said: “Vehicle wrapping is one of the most colourful attractions at our FESPA exhibitions, where we have been hosting our World Wrap Masters competition for over 10 years. With competitions on four continents, we’ve worked closely with suppliers and wrap professionals but until now there’s never been a focused event that serves the needs of this specific community.
“With Wrap Fest, we want to provide a hub that plugs wrappers and detailers into the latest trends, lets them see all the product innovations from multiple suppliers in one space, gives them access to workshops and demos to refresh their skills and shows them the opportunities that could fuel their growth.”
Ole Solskin Ravn, head judge, World Wrap Masters Series, added: “The vehicle wrapping and detailing market is thriving and more professionals are specialising in or expanding into this market. There are so many components to consider when wrapping a car, interior surface or object and there isn’t currently an event that enables professionals to connect with suppliers and see multiple solutions under one roof. There’s always something new to learn, too, and rarely the time to fit it in, so the chance to take part in hands-on training sessions at Wrap Fest will be a huge benefit.”
For more information on Wrap Fest and to register your interest, visit: https://wrapmasters.fespa.com/events/wrap-fest-2023
