At the World Out of Home Organization’s (WOO) first in-person awards event since 2019, former oOh!media CEO Brendon Cook received a Lifetime Achievement Award and OMA CEO Charmaine Moldrich shared the 2022 Leadership Award. A ‘Should’ve Gone To Specsavers’ billboard won the ‘classic’ category.
- The Agency (Specsavers in-house team), Talon Outdoor (UK), MGOMD
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“The Lifetime Achievement Award went to oOh!media co-founder and former CEO Brendon Cook,” WOO said.
“Cook [pictured right] built oOh! into Australia and New Zealand's leading OOH company and a major player on the world stage. He is a former board member of WOO and spearheaded two expert panels on programmatic OOH at Toronto 2022.”
Cook, former WOO president Antonio Vincenti of Pikasso and former ED John Ellery were inducted as inaugural Honorary Lifetime Members.
There were joint winners of the 2022 Leadership Award: Broadsign president and CEO Burr Smith and Charmaine Moldrich, CEO of Australia's Outdoor Media Association (OMA).
“Moldrich [pictured left] has provided 12 years of inspiring leadership for OMA including major breakthroughs in audience research and measurement,” WOO said.
Ricardo Queirós da Costa Bastos of Dream Media Portugal won the Rising Star Award.
WOO President Tom Goddard said: “Brendon Cook, Burr Smith and Charmaine Moldrich are three legends of the global OOH industry while Ricardo Queirós da Costa Bastos is surely on his way there.
"No-one has done more to turn OOH into a major, top of mind medium than Brendon Cook and we're delighted to honour him. Burr Smith and Charmaine Moldrich have led their organisations through a truly testing time for the industry with vision, maturity and optimism, three things that mark out great leaders. Ricardo will surely follow in their footsteps.”
Creative Awards - Classic and Digital
Classic winner
Should’ve Gone To Specsavers - The Agency (Specsavers in-house team), Talon Outdoor, MGOMD.
Jury chairman Heartfield said: "Perfection. Highly disruptive, witty, brutally simple, and demonstrates how OOH can be the perfect medium for breathing new life into a long-standing brand idea."
2/ Boss x Russell Athletic - Raff Advertising Management and OOH Tommy London - evolve OOH & Havas Media Germany/ client - Hugo Boss
3/ Wrapped Up - OUTFRONT STUDIOS – client Verity.
Digital winner
Naked eye 3D+ interactive experience - Dongfang Chuxiao Media Group
https://media.worldooh.org/Grabber.mp4
Heartfield said: "Simply breathtaking. A fantastic demonstration of the 3D capabilities of OOH. The craft in these executions is truly exceptional, the technology in this medium has opened up a whole new area of creative specialism. Love it."
2/ Spirits on the Moove - OUTFRONT Media - OUTFRONT XLabs
https://www.youtube.com/watch?v=bFjoi6pAHbk
3/ Saudi Live - SoundStorm - Saudi Tourism Authority direct via Grand Visual - PHD/ Plexus
Technical Innovation winner
1/ Naked eye 3D+ interactive experience - Dongfang Chuxiao Media Group
2/ Holograms in street furniture developed by Clear Channel Spain for the Cupra Car launch
3/ blowUP media (The Netherlands) for NEO: The largest transparent LED screen of Western Europe.
WOO’s awards event at the Toronto Global Congress was its first in-person Global Congress since pre-pandemic Dubai in 2019.
