This month’s Outdoor Media Association’s (OMA) Best of Outdoor selection of local and international Out of Home (OOH) campaigns features ads for National Reconciliation Week, DARE Iced Coffee and Coopers beer.
Be Brave. Make Change
Australia: To bring attention to National Reconciliation Week, big, bright and bold OOH campaigns included a range of formats such as this tram wrap in Sydney CBD. Running from 27 May to 3 June, the 2022 theme 'Be Brave. Make Change' encourages Australians to take action every day to achieve reconciliation.
Creative: Tori-Jay Mordey (Campaign Illustrator) & Carbon Creative
Media agency: NA
Out of Home: TorchMedia
A long history needs a long billboard
Australia: In celebration of 160 years of brewing, Coopers commissioned the largest billboard in the southern hemisphere. The iconic Glebe Island silos feature a 170-meter-long billboard that faces the ANZAC bridge: a fitting choice for the historic brand.
Creative: The Royals
Media agency: KWP!
Out of Home: oOh!media
When your bottle is a temple
Australia: Sydney Town Hall's newest digital signage, showcased Dare Iced Coffee's eye-catching creative. Known for their witty copy lines, this campaign is a perfect example of how to use minimal text with compelling product images.
Creative: AJF
Media agency: Starcom
Out of Home: JCDecaux
Natural Outdoor Billboard
UK: In the seaside town of Brighton, Corona created this 'natural outdoor billboard'. The classic Corona yellow functions as a simplistic background, and as the sun moves across the sky, it casts a shadow in the shape of a bottle, fitting perfectly over the Corona label.
Creative: Wieden+Kennedy
Media agencies: NA
Out of Home: NA
Use only what you need
US: Denver Water's near-decade long OOH campaign was inducted into the OBIE Hall of Fame by the Out of Home Advertising Association of America (OAAA). The campaign used special builds to create a light-hearted but purposeful stage for the 'only use what you need' message.
Creative: Sukle Advertising & Design
Media agencies: NA
Out of Home: NA
