Outdoor advertiser oOh!media reported total revenue up 10% to $276 million for the half year ended 30 June 2022, with earnings increasing by 62% (pcp) to $51.5 million.
“As the market leader across Australia/New Zealand, we are exceptionally well placed to capitalise on the growth of Out of Home as advertisers increased their
investment into this media format,” said oOh!media CEO Cathy O’Connor (pictured right.)
“We continue to implement revenue growth initiatives through leveraging our portfolio of existing assets with continued digital investments in both screens and programmatic and further enhancing our data capabilities.”
The company’s Road (billboard) division continues to perform strongly. Revenue for 1H22 increased by 17% to $92 million.
The re-opening of state borders and return of domestic business travel drove a significantly improved performance in the Fly segment with revenue up by 83% on the prior corresponding period (pcp) to $12.2 million.
“Fly is continuing to achieve month on month revenue growth as airlines increase capacity and both domestic and international passenger audiences return,” the company said.
‘Other’ revenue “represents the contribution of Junkee Media and Cactus Imaging which was $3.7 million,” oOh! said. “As part of the company’s clear strategic focus on Out of Home, Junkee Media’s digital publishing business was divested to the RATCAT Group in December 2021. oOh! retained the branded content and production arm.”
