The Australian Out of Home (OOH) industry reported half year 2022 net media revenue of $478.6 million, up 19.5% from $400.4 million for the same period in 2021.
Yorkshire Tea launched its first OOH campaign in Melbourne with a single QMS Media billboard
Digital Out of Home (DOOH) revenue now accounts for 62.4% of total net media revenue year-to-date, an increase over the recorded 58.3% for the same period last year, according to the Outdoor Media Association (OMA).
“Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022,” it said.
Category figures 2022:
Roadside Billboards (over and under 25 square metres) $223.1 million
Roadside Other (street furniture, bus/tram externals, small format) $104.9 million
Transport (including airports) $39.9 million
Retail, Lifestyle and Other $110.7 million – (Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres).
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| Digital billboards now account for 62% of OOH spend |
Category figures 2021
Roadside Billboards (over and under 25 square metres) $176.9 million
Roadside Other (street furniture, bus/tram externals, small format) $97.3 million
Transport (including airports) $27.2 million
Retail, Lifestyle and Other $99.0 million
Category figures 2020
Roadside Billboards (over and under 25 square metres) $131.4 million
Roadside Other (street furniture, bus/tram externals, small format) $78.5 million
Transport (including airports) $44.1 million
Retail, Lifestyle and Other $71.1
Category figures 2019
Roadside Billboards (over and under 25 square metres) $178.1 million
Roadside Other (street furniture, bus/tram externals, small format) $126.2 million
Transport (including airports) $84.0 million
Retail, Lifestyle and Other $109.3 million
Vintage outdoor campaigns (OMA)
