Cathy O'Connor, CEO of outdoor media advertiser oOh!media, has been named a keynote speaker at the World Out of Home Organisation's (WOO) APAC Forum in Kuala Lumpur from October 11-13.
O’Connor will open the Forum’s second day, which will focus on the ‘Science of Out of Home’ - covering subjects including Audience Measurement and the importance of data, and the increasing impact of the range of Adtech developments on the sector.
O'Connor succeeded company founder Brendon Cook as CEO and MD of oOh!media in 2020. Before that she was head of Nova Entertainment for 12 years after beginning her career in radio sales.
“O'Connor is leading the strategic evolution of oOh!’s business model at a time of rapid change, capitalising on the company’s significant investments in data, audience insights, content and creative to target sustained growth,” WOO said.
“She is also a Governor of the Cerebral Palsy Alliance Research Foundation, Chair of the Sony Foundation, and previously served on the Commercial Radio Australia Board. Her many achievements include a Telstra NSW Business Women's Award for the Private Sector, a Centenary Medal for Service to Australian Society in Business Leadership, and induction into the Commercial Radio Hall of Fame. O’Connor has also just taken the number one position in the B&T Women in Media Power List 2022. A graduate of the Institute of Company Directors (GAICD), she also holds a BA in Communications from University of Technology Sydney.”
Brendon Cook was a long-time WOO board member and recipient of WOO's Lifetime Achievement Award at this year's Global Congress in Toronto.
WOO President Tom Goddard says: "We're delighted to welcome Cathy to our APAC Forum in October. She is a key member of the generation of dynamic media executives who are transforming not just Out of Home but the wider media landscape.
"It's especially pleasing to welcome her as it builds on the long relationship WOO, and before that FEPE international, has had with oOh!media."
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The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies - JCDecaux and Clear Channel - as well as Ströer, Pikasso, Global Outdoor, blowUP media, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa in as well as OOH associations, the OAAA in the US, Alooh from Latin America and the OMA in Australia.
