The Outdoor Media Association’s Best of Outdoor selection for August features local campaigns by OMA members oOh!media, QMS Media and JCDecaux Australia – as well as "Swede Carrot Lime," an Ogilvy UK billboard that celebrates the most watched female soccer match in history.
National Missing Persons Week
Australia: The first week of August marked National Missing Persons week, with the Out of Home industry rallying to raise awareness for over 53,000 reports of missing persons last year. While it is hoped that the campaign will lead to finding someone, the bold creative and message also served to support family and friends who are missing their loved ones.
Creative: Superdream
Media agency: N/A
Out of Home: OMA Members
Please buy Yorkshire Tea
Australia: Sometimes it pays off to just say what you want. The bold and comically honest campaign from Yorkshire Tea speaks to the brand's traditionally down-to-earth marketing strategy... and says only what it needs to.
Creative: Talon Outdoor UK
Media agency: Talon Outdoor UK
Out of Home: QMS
Saints Row
Australia: PLAION has commissioned tram stop takeover's that brought in-game elements to life while an interactive screen played video footage from the game. If you had never heard of PLAION, the colourful and engaging activation surely piqued an interest.
Creative: Kaimera
Media agency: Kaimera
Out of Home: JCDecaux
House of the Dragon
Australia: The Game of Thrones highly anticipated prequel, House of the Dragon, has had a few creative executions to celebrate the release. A range of unique OOH formats including special builds and 3DOOH displays, have made a splash around the world.
Creative: Thinkerbell
Media agencies: Mindshare
Out of Home: oOh!media
Swede Carrot Lime
UK: After an historic win for the UK female soccer team, the Lionesses, Sainsbury's took to OOH to celebrate. This vegetable themed riddle captured the fun and excitement of the most watched female soccer match in history, while staying on brand for the grocery giant.
Creative: N/A
Media agency: Ogilvy UK
Out of Home: N/A
