SCREEN has refreshed product logos for its growing Truepress series brand of inkjet digital printing systems to identify three main target markets - commercial/publishing, label and packaging.
Screen’s new sectorised branding identifies its three target markets
The range, which began in 2006 with the release of the highly successful Truepress Jet 520 series of document, transactional, book and direct marketing presses with EQUIOS software, has now expanded to include offset-quality full colour machines, high speed label presses and the upcoming Pac520P and Pac830F flexible packaging presses for sustainable paper and plastics respectively.
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| "Now over a dozen variants": Peter Scott MD Screen GP Australia |
“There are now over a dozen variants of our Truepress devices, each with specific target market benefits,” says Screen GP Australia managing director Peter Scott. “We saw the need to more clearly delineate the three main categories and have refreshed the branding in order to do this, particularly as new devices roll in from R&D into market.
“Each category also has specific front-end software requirements, catered for by versions of EQUIOS and other third-party integrated software.”
The changes intend to clarify Screen’s development of products and solutions for each of the commercial/publishing, label and packaging markets. The company plans to begin shipping presses bearing the new branding from March 2023.
Screen has been working to better differentiate its development of products and solutions for individual fields and to increase its ability to deliver new value to its customers.
The three categories are:
Commercial/Publishing, mono & colour: Truepress JET
Self-adhesive and other Labels: Truepress LABEL
Flexible packaging, paper & film: Truepress PAC
SCREEN GP Australia Pty Ltd is a subsidiary of SCREEN Holdings Ltd, (Nikkei 225 Index No. 7735) one of the world’s largest manufacturers and suppliers of technology for the printing and pre-media industries. Its large range of equipment includes digital printing presses, grand format UV printers, digital label presses, workflow systems, RIPs, proofing systems and CtP platesetters. The company is also a well-known manufacturer of equipment for the semiconductor and flat panel display manufacturing industries. Screen GP Australia Pty Ltd was established in 1987.
