Australia's largest fabric signage and display manufacturer AFI Branding has completed its relocation into new owner IVE Group’s Retail Display facility at Braeside in Melbourne. The move was delayed by several months due to weather events and Covid.
“We're super excited to announce that we have moved into a new state-of-the-art facility alongside our parent company, IVE Group,” AFI Branding said. “Our new address is: 30 Beyer Road, Braeside, VIC 3195.
“Our new home is unashamedly proud of its 5-star green rating. With 1200 solar panels and the ability to reuse 100,000 litres or rainwater a year, it's something of a sustainability hero! It will, of course, now also become home to our industry-first fabric takeback scheme 'be sustainable.’”
In October 2021, ASX-listed IVE Group doubled-down on its belief in Retail POP, Signage, Event graphics and textile print by signing a $A6.5m deal to acquire 100% of Active Display Group and 100% of its subsidiary AFI Branding Solutions.
IVE’s integration Active Display Group and AFI Branding into its new Braeside facility (pictured above) had been delayed by several months due to the weather and Covid.
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| "Retail setting is more fast-paced than ever": AFI's Simon Tesoriero |
“I am really looking forward to exploring the possibilities of what can be done with our extensive capabilities – especially now being part of IVE Group and the opportunities that presents,” said Simon Tesoriero, AFI’s business development manager.
“The retail setting is more fast-paced than ever with new brands and brand experiences emerging all the time. It’s also important to acknowledge that the physical in-store experience needs to work hand in hand with an integrated digital marketing strategy.
"Social media is an incredibly powerful tool to influence consumers and start that brand awareness and engagement before they even step into a store. We’re seeing pop-up shops and personalisation stations increase in popularity because they’re fresh, different and serve that here today, gone tomorrow mentality that is echoed on social media. Everyone wants to be part of the next big thing. Retailers and brands that are willing to take risks and push the boundaries will be the ones that get the real cut-through in 2023 and beyond.”
AFI Branding also has a Sydney office at IVE Retail Display, 9 Ferndell street, South Granville, NSW 2142.
https://www.afibranding.com.au
