oOh!media has signed a new long-term deal with VicTrack, owner of Victoria’s rail transport assets, and announced it will deliver five new large format digital sites this month in high traffic locations around Melbourne and Warrnambool.
“We're thrilled to be closing out the year with a renewed VicTrack agreement and five new large format digital sites across Victoria,” said Robbie Dery, oOh!’s chief commercial operating officer.
“oOh! continues to strategically invest in growing our unique network reach, delivering audiences at scale for brands. We’re delighted that our partnership with VicTrack, which has been built over many years, has been extended. This ongoing relationship, combined with our unrivalled market experience, places oOh! in good stead moving into 2023.”
“In addition to the VicTrack contract renewal, we are delivering five new large format digital sites this month. All five large format sites are strategically positioned in high traffic locations on busy roads and freeways in South Melbourne, Burnley, Seaford and Hallam, as well as Warrnambool.”
Michael Cali, oOh! national commercial director, added: “oOh! works collaboratively with commercial partners to ensure the delivery of quality assets in the right locations. The addition of five large format digital sites in regional and metro areas rounds out another successful year of growth for our billboard offering.
“Moving into 2023 we have a full pipeline slated for Large Format across metro and regional markets continuing our commitment to deliver more options for advertisers to reach audiences at scale and make their brands unmissable.”
