The Outdoor Media Association’s webcast on March 1 will launch a set of tools that make it easier to plan and buy Out of Home advertising. Guest speaker will be MOVE 2.0 lead Grant Guesdon.
 |
| Grant Guesdon, MOVE 2.0, OMA |
“As we work to build our new audience measurement system MOVE 2.0, we’ll be revealing new insights and metrics along the way— these will help you plan and buy more effective Out of Home campaigns.
"We’ll show you how to combine formats and media channels, and how to use the Neuro Impact factor for all formats,” the OMA said.
“We'll show the reach and frequency for various spends on Out of Home and show how you can improve ROI for your campaigns by combining formats and using multiple media channels.”
The first release of the Out of Home Toolkit has been prepared in collaboration with the MFA's Outdoor Futures Council.
The outdoor industry has invested $15 million in MOVE 2.0 to provide 'more granular measurement data.'
Out of Home Toolkit | Real World Reach | Webcast
Wednesday, 1 March 2023 |
2:00–2:30pm AEDT
Register here for phase one - Real World Reach.
