Industry veteran Ashley Playford-Browne has joined Currie Group as business development manager for Sign & Display products in NSW and Queensland. He’s previously worked for companies including Durst Oceania, Kornit Digital and Fujifilm Australia.
“Playford-Browne (pictured), who started his career as a qualified prepress operator, has worked across technologies from prepress to offset, digital, direct mail, textiles and wide-format, moving from operational duties to sales and senior management roles with a number of leading supply companies,” Currie Group said.
“Currie Group moved into the sign and display market in 2021 when it became a channel partner for EFI, marketing its roll-to-roll, flatbed and hybrid inkjet printers to the Australian market. It’s become a strong performer for the company, and the addition of Playford-Browne’s expertise and experience is set to drive that success even further.”
Playford-Browne said he was “certainly excited to be joining such a great team, in a company which delivers such a broad offering to the print and graphics sector.
“Sign and display is a rich and varied market which encompasses a wide range of businesses, from dedicated signage professionals, to print service providers who want the opportunity to grow their business into new and complementary markets, to innovative businesses across areas as diverse as fashion, industrial products and promotional items.
“My background has given me an understanding of this diverse landscape and how to help businesses capitalise on the mix of opportunities,” Playford-Browne said. “The chance to work with a multi-disciplinary team to offer customised solutions for businesses is very exciting.
“Just as important for me is Currie Group’s outstanding reputation for customer support. They have a professional and well-run service operation with a huge network of technicians and engineers across the country, supported by significant in-house infrastructure. I know it gives customers confidence, and it demonstrates to me just how highly they prioritise customer experience.”
Paul Whitehead, business unit manager – sign & display for Currie Group, said the appointment demonstrated "the company’s commitment to this vertical, and to customers in NSW and Queensland.
“Ashley brings vast expertise and an outstanding knowledge of all facets of print production to his new role, as well as many years of experience on the wide-format and digital inkjet sector. We are delighted to have him on the team, and look forward to introducing him to customers in those regions over the coming weeks.”
https://www.curriegroup.com.au
