United Franchise Group has created Starpoint Brands, a division made up of the parent company’s business-to-consumer brands. Australian Evan Foster continues as Global Director, which includes brands: Fully Promoted, Graze Craze, The Great Greek Mediterranean Grill, Network Lead Exchange, Office Evolution, Signarama, Transworld Business Advisors and Venture X.
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| Starpoint Brands is the new name for the Signarama, Fully Promoted and Speedy Signs franchisor |
Starpoint Brands will function as a network that helps consumers find the products and services they need from franchisees within the new division.
United Franchise Group CEO Ray Titus explained that Starpoint Brands is a constellation of brands established “to create a recognizable name and help our brands and franchise owners work toward success together. It’s exciting to imagine the powerhouse network this will create for our already very successful brands.”
The Starpoint Brands division has a staff dedicated to support each brand and its franchisees individually. Within this new structure, support teams will focus entirely on affiliates’ success.
A.J. Titus, son of Ray Titus and previously the president of United Franchise Group, has been named president of Starpoint Brands. He describes Starpoint Brands as: “A franchise family that strives to make communities better by being a trusted partner and providing quality products and services. It is our goal to expand our franchise owners’ customer bases so that they become household names and are always top of mind for local businesses and consumers alike.”
Donna Wichman will serve as vice president of operations for Starpoint Brands. She stated that the new division will enable the company to “better prioritize these brands and their franchise owners’ success.”
Starpoint Brands will remain part of West Palm Beach, Florida-based United Franchise Group, which is made up of affiliated brands and consultants offering a wealth of resources worldwide.
United Franchise Group’s affiliated brands total 1,600-plus franchises in more than 60 countries. United Franchise Group began in 1986 with a single store in Farmingdale, N.Y. The business grew steadily throughout the succeeding decades, with Graze Craze added to its portfolio in 2021 and Office Evolution coming on board last year. 
In other Starpoint news, its New Zealand Speedy Signs business (Signarama in Australia) has celebrated its 25th anniversary and now has 27 stores in its portfolio. In a LinkedIn post, Evan Foster (pictured right) commented: "What an amazing achievement from our partners across the Tasman, as the Speedy Signs New Zealand crew celebrate their 25th anniversary in style! Over the past quarter of a century, Grant, Sarah and their team have built an absolute powerhouse of a business. In many respects, they've led the way globally and continue to break records each year."
In Australia, Signarama recently opened its 100th franchise, at Sydney's Mosman, a great achievement in a little over 25 years.
Starpoint Brands also operates the Fully Promoted franchise of branded apparel and promotional services, with around 50 stores (formerly Embroid Me).
