Visual Impact Sydney Expo '23, May 3-5, is set to feature a Photo & Fine Art expo, showcasing the growing importance of digital wide-format inkjet print for the reproduction of photographic and art creativity, on a wide range of materials, including museum-grade art papers such as Canson, Hahnemühle, Moab, Breathing Color and Canvases. Some mills have been making high-grade papers for over 600 years.
Street-style mono image 'Midnight at Central' provided by Andy McCourt
The demand for museum-quality artwork is growing at something like 8 per cent according to some sources, with top-level printers used to reproduce images on everything from specialist papers, to canvas and other media.
Photography is increasingly making inroads into the art collection and investment market, with editioned prints from both established ‘names’ and contemporary cutting-edge photographers now widely accepted as equally desirable as paintings for collectors and those keen to invest. The drivers for reproduction are primarily Inkjet, but also Silver halide photo-chemical, especially for monochromatic and Duratrans. Galleries have sprung up in major cities and online.
Both paintings and photographic images have also entered the NFT digital asset market, with a growing number of images – and mixed media compilations – now available on digital platforms as well as in physical form. 
Blue Bench - image: Andy McCourt
This growth in interest, coupled with the increasing sophistication and capabilities of wide-format inkjet printers, is tempting many businesses in the print, sign and display market to move into this high-value market, and also use quality art framing services.
While many can use existing kit to capitalise on opportunities, understanding the market – and identifying the right customers – is a key to success, so the opportunity to learn more and talk to the experts is expected to make the Photo & Fine Art Expo area a popular destination at the show for forward-thinking businesses. 
'Pelican Brief' - image Andy McCourt
The Photo & Fine Art Expo, which will be located on the show floor within the Sydney Visual Impact show, will feature a display of outstanding imagery, and will be supported by suppliers to the sector including Kayell Australia, Epson, Spicers, Canon and Starleaton.
The Fine Art of Inkjet Printing Workshops
Kayell Australia will run daily workshops on ‘The Fine Art of Inkjet Printing’. Limited to 12 people a each, the sessions are designed to expose attendees to new possibilities and digital imaging practices and will be run by experienced staff who specialise in fine art inkjet printing and both RGB and CMYK+ workflows. Sessions cost $50 per person and includes a free A3 print of the attendee’s choice on selected Canson Infinity art paper.
Visual Impact Sydney will run from 3rd to 5th May 2023 at the Sydney Showground, Sydney Olympic Park. Click here to register to attend (free) for Visual Impact.
To reserve your place at the Kayell workshops, follow this link. Spots are filling fast so please pre-book.
Coming online soon:
