Hundreds of Out of Home signs this week will remind Australians to honour the service, sacrifice and spirit of the ANZACs ahead of ANZAC Day on Tuesday 25 April, thanks to a national partnership between the RSL and the Outdoor Media Association (OMA).
Now in its fourth year, the ANZAC Day partnership will see the RSL’s campaign creative broadcast across the nationwide Outdoor media network of OMA members.
The 2023 ANZAC Day campaign, That’s the ANZAC spirit, connects the importance of the day and reasons we commemorate – encouraging all Australians to honour the ANZACs and all those who followed in their footsteps by attending ANZAC Day services and keeping alive the values of endurance, courage, ingenuity, humour, and mateship – values that have come to be known as the ANZAC spirit.
“It is fitting to see the ANZAC values of mateship and ingenuity shown through the continued commitment of OMA to supporting our cause,” said RSL Queensland state president Major General Stephen Day DSC AM. “We are proud to bring this message to all Australians with the help of the OMA and its members, and remind the community that the legacy of our ANZACs lives on in us all.
“The campaign urges all Australians to honour the contribution of our service personnel by attending commemorative events and Dawn Services being held across the country at RSL Sub Branches and local cenotaphs.”
Australian and New Zealand soldiers in a frontline trench on the Gallipoli Peninsula, 1915
ANZAC Day, April 25, marks the moment of the Gallipoli landings in 1915 and recognises the contribution of the 1.5 million service personnel who have served our country in all wars, conflicts, and peacekeeping operations then and since.
Proud supporters of the RSL’s national commemorative campaigns for the past three years, the OMA and its members have generously donated more than $14 million in advertising space for ANZAC Day and Remembrance Day commemorations.
“This important campaign will reach millions of Australians over the course of 10 days – making it a powerful investment in marking the significance of ANZAC Day,” said OMA CEO Elizabeth McIntyre.
The OMA and RSL ANZAC Day campaign will broadcast on digital signs and some bus-sides across the country until ANZAC Day, Tuesday 25 April 2023.
Participating OMA members include: Australian Outdoor Sign Company (AOSCo), BIG Outdoor, Bishopp Outdoor Advertising, Blue Tongue Outdoor, Civic Outdoor, Ei Media, Gawk, goa, Go Transit Media Group, JCDecaux, JOLT Charge, LUMOS, Motio, oOh!media, Outdoor Systems, Paradise Outdoor Advertising, QMS, Savage Outdoor Advertising, Scentre Group Brandspace, Shopper, The Media Shop (TMS), Tonic Media Network, TorchMedia, Total Outdoor Media (TOM), Val Morgan Outdoor (VMO), and Vicinity Centres.
For more information on the That’s the ANZAC spirit campaign visit anzacspirit.com.au
