The face of the Grand Ole Opry House, one of the most legendary music venues in the USA, now looks “as good on the outside as the music sounds on the inside,” thanks to Minuteman Press franchise owner John Taylor and his team in Nashville.
What started out as a business cards order ten years ago has evolved into a trusted partnership between Minuteman Press in Nashville and Ryman Hospitality – the owner of the Grand Ole Opry House.
“We have done multiple projects at the Grand Ole Opry House,” said Taylor. “Regarding this project: It is an extraordinary surface, in that it is stamped concrete. It is made to look like a ‘rough-cut cedar’ wooden surface, with deep woodgrain and over a half-inch depth difference between the faux planks.
John Taylor, owner of Minuteman Press, Nashville, TN, outside the rebranded Grand Ole Opry
“There are two installation processes in this type of project. One is to install and register the panels together (58" wide panels). The second process is to heat and press the vinyl into the grain and contours with a heat gun/torch and foam hand roller, roughly 4" at a time. We measured, scaled and templated the whole project.
“We printed the vinyl on an HP 360 Latex printer, then laminated the vinyl on a GBC roll laminator (3M IJ-480 Vinyl with 3M 8520 Matte Overlaminate). We used our 55' boom truck and a rented 45' boom lift to install. The first team and truck would hang and register the vinyl. The second lift would have a heat gun, a torch, and roller to get into the grain, and a single installer with very tired arms.
“The exterior, as all large branding projects do, began with an intense set of measurements and a write-up of all inclusions and challenges with the surface(s). We then created an Illustrator template for their art department, advising best practices and highlighting any areas to which they should pay special attention during design.”
The timetable was roughly 7 weeks. “We surveyed the first week and provided them a template for artwork technicals and construction,” Taylor said. “It took them 2-3 weeks to develop art, get the individual artists' approvals, and the necessary internal management approvals. We removed the old banners and aluminum hardware, as well as prepped/cleaned the building during that period.
“I asked for 7-10 days to produce the vinyl. It took about a week to print, laminate and cut. We should have been able to install it in roughly one week with a crew of three. It ended up taking two weeks since the Grand Ole Opry has shows every couple of days, which limited our time (we had to be packed up and out of the way by 3 pm). The weather was also a factor.”
Taylor said he was “extremely happy” with the result. “I really am humbled and honoured to be given the opportunity. Now, for the less-than-humble perspective; it was an intense scope of work... and we got the job done! We've had only positive feedback about this installation and people are loving the new face of the Grand Ole Opry House. My favourite reaction was from a security guard that said, ‘I haven't seen this many people stop and have their pictures taken in front of the building in years and years!’. He's been there over 15 years, so that was so gratifying to hear him say that.”
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