The first three weeks of Vivid Sydney 2023 produced a sharp jump in the number of people visiting the City of Sydney to be part of the unique celebration, according to new data from digital outdoor media company QMS.
The number of people in the City of Sydney between 7.00pm and midnight was up 61% during the first three weekends of this year’s festival (which ran from 26 May – 17 June), said QMS.
“The increase among people aged 30 to 50 was even higher, at 76%, with interstate visitors also jumping 109%, predominantly from Victoria, the ACT and Queensland.
“QMS’ bespoke advertising packages that placed clients in key Vivid precincts during the festival saw audiences rise by 113% in the evenings across the three weekends with Circular Quay assets seeing an increase of 215%.”
An award-winning global festival of lights, music and ideas, Vivid Sydney transformed the Harbour City into a kaleidoscopic wonderland for 23 days and nights, bringing together artists, music makers and thought leaders.
“Vivid is a celebration of creativity, innovation and technology, making it the perfect fit with our City of Sydney digital street furniture network, which sits at the very heart of the Sydney market,” said Mark Fairhurst, executive GM – QMS. “QMS collaborated with some of the leading brands in Australia to help celebrate Sydney’s most magical annual event. We have seen some outstanding contextually relevant campaigns taking full advantage of the event themes and incremental audience to maximise their impact across our network.
"The event is the perfect showcase for the power of this network, the 33 suburbs it covers and the highly concentrated audience it delivers.”
