Figures from the Outdoor Media Association (OMA), show that the Australian Out of Home (OOH) industry reported an 11.9% increase in net media revenue to $283.2 million for Q2 2023 - up from $253.1 million for the same quarter in 2022.
Year-to-date net revenue also increased 11.9 per cent per cent from the same time in 2022 and is $543.5 million.
OMA CEO Elizabeth McIntyre said, “Our continued robust revenue growth shows advertisers’ trust in our channel. It’s testament that our industry’s focus on clients and innovation is working.”
The OMA added three new members in Q2: Stockland, one of Australia's largest diversified property groups; Certeq, an OOH supplier that specialises in large-scale IT and AV systems integration services; and Absen, a global provider of LED display solutions.
“Our evolving strategy to build a stronger, more prosperous and resilient industry into the long term is working,” McIntyre said. “We have several initiatives in the pipeline for 2023 and with the launch of MOVE 2.0 in 2024, there will be continued transformation for the channel.”
The Outdoor Media Association (OMA) represents close to 100 per cent of the Out of Home (OOH) industry in Australia. Figures provided are net figures (exclusive of commission, production and installation). Figures represent advertiser campaigns posted in each quarter. Figures also include all direct sales which are estimated at 10 per cent of total bookings.
