Digital outdoor media company QMS has installed more than 500 new digital panels across the 33 suburbs of the City of Sydney, including six high-traffic precincts that now feature three or more bus shelters in a row.
“All the new QMS City of Sydney bus shelters have replaced existing assets with improved structures, including new modular design to maximise footpath access, thermal glass roofs to reduce sun exposure and heat in hot weather and full-height advertising screens that can also display event information, community updates and safety messaging,” the company said.
QMS executive general manager Mark Fairhurst: “The response to our consecutive bus shelter locations has been fantastic, with very strong demand from marketers and agencies.
"We’re delighted to be able to offer multiple visually stunning, high-impact consecutive sites to our City of Sydney network in key locations where digital large format is so scarce.
“Leading brands across all the major categories have already run creative across the consecutive sites – including luxury, automotive, finance, FMCG, entertainment and travel – taking advantage of multiple ad panels in a row.”
Across 26 square kilometres and 33 suburbs, QMS’ City of Sydney network reaches 2.6 million people a week, two-thirds of whom live across the Greater Sydney region.
“We know that 67% of the audience of our City of Sydney network comes from people living in other Sydney suburbs, making the City the heart of Australia’s biggest market,” Fairhurst said. “This means clients are able to build reach more efficiently, while also having a digital-led canvas to deliver relevant messages with unrivalled impact.”
