JCDecaux, the leading global outdoor advertising company, has teamed up with Senfa, a subsidiary of the Chargeurs group, to develop a new PVC-free advertising fabric called Pearlflex aimed at 'accelerating the ecological transition.'
The new product will be rolled out from September 2023 for Extime JCDecaux Airport advertising sites at the Paris-Charles de Gaulle and Paris-Orly airports, as well as other French airports.
“This solution offers a number of advantages over current practices, including a reduced carbon footprint and optimised end-of-life treatment,” the company said in a press release from headquarters in Paris, France.
“This high-tech product also guarantees excellent image quality. The new fabric is the result of co-development between two experts in their sector: JCDecaux is present in 153 airports worldwide and offers a complete and innovative range of media solutions for brands, combining bespoke formats, digital screens and event solutions. Senfa, a subsidiary of Chargeurs PCC Fashion technologies (Chargeurs group), is a recognised French manufacturer based in Sélestat, Alsace, and a leading expert in technical textiles for the visual communication, interior architecture and custom textile development markets.”
The new fabric is made in France via 100% European sourcing. The weave is made from recycled PET yarns. The solvents used for PVC are replaced by aqueous coating of the fabric, carried out in Sélestat. The fabric offers an improved end-of-life treatment, with energy recovery in the form of solid recovered fuel. “Thanks to this new material and manufacturing process, the carbon footprint of Pearlflex fabric is more than halved compared with current fabrics, thereby contributing to the 2050 Net Zero Carbon objective, announced last June by JCDecaux.
“Available from 1 September 2023, these canvases will be gradually deployed across the majority of Extime JCDecaux Airport advertising sites.”
Michaël Fribourg, chairman and CEO of Chargeurs group, said: “The launch of Pearlflex, which responds to a global demand in the visual communications market, reflects the shared vision of the Chargeurs and JCDecaux groups for sustainable innovation. Pearlflex offers our two groups additional commercial opportunities to serve brands by combining visual and environmental excellence. By placing its trust in Chargeurs and its Senfa subsidiary, JCDecaux has chosen a partner with an international outreach, and a world leader in high-end print media with a long-term commitment to France and Europe."
Jean-Charles Decaux, Co-CEO of JCDecaux: "We are delighted to have co-developed this new canvas with the Chargeurs group, whose expertise in high-tech print materials is second to none. As part of our company's commitment to an ambitious Climate Plan, we are deploying new solutions that combine quality and sustainability throughout our value chain. Pearlflex is a perfect example of this, and we look forward to bringing it to our airport advertising customers from September, helping them deploy impactful and responsible communications. This new product clearly demonstrates that collaborative innovation is essential in order to accelerate the ecological transition."
https://www.jcdecaux.com.au
