HP has launched the new entry-level HP Latex 630 printer series, “making white ink technology available to Print Service Providers (PSPs) of all sizes.”
“The HP Latex 630-series, as with the rest of HP’s Latex portfolio, allows firms to offer more sustainable printing services: with water-based latex inks that give off negligible chemicals or odours; UL ECOLOGO and EPEAT environmental certifications; and carton-based cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop process - including post-consumer beverage bottles,” HP said.
The HP Latex 630, HP Latex 630 W, HP Latex 630 Print & Cut Plus, and HP Latex 630 W Print & Cut Plus are expected to be available from this month.
Daniel Martinez, GM HP Large Format said: “The new HP Latex 630-series packs our leading latex features, such as white ink, into a more compact and affordable form factor - allowing even the smallest of print businesses to effortlessly deliver high impact signage and décor applications, boosting margins. Beyond the hardware, we have continued to innovate when it comes to services and solutions, with new cloud-based HP Print OS functionalities giving time-pressed users the ability to process and monitor jobs from virtually anywhere.” 
The HP Latex 630 family provides a number of options and features, including:
A choice of four SKUs
The HP Latex 630 and HP Latex 630 W – the latter with white ink functionality
HP Latex 630 and 630 W Print & Cut – giving customers the option of upgrading to a dual-device solution, with print and cut functionality
Save time – with automated front-loading system and simple, fast load/unload workflows
Easy re-prints – with in-printer storage of up to 10GB
Stunning image quality – with HP Pixel Control Technology and new printhead architecture for sharper small text, all at standard speeds of 14m2 (150ft2) an hour5
Software as standard – SAi RIP solution offered out of the box
HP has also announced HP PrintOS Design & eCommerce – “an intuitive web-to-print solution that saves valuable time with simplified print application design capabilities, efficient production paths, and step-by-step guidance on how PSPs can integrate it with an existing e-commerce store.”
"We spend a lot of time listening to print providers about what they need to grow, and one key area was evolving their e-commerce capabilities and better connecting the front and back-ends of their business," said Martinez. “HP Print OS Design & eCommerce is our response, giving PSPs a quick and easy way to enhance their online shop, as well as new ways to process orders and automate jobs.”
The Design & eCommerce solution will be made available in select countries within HP’s PrintOS suite to subscribers of the HP Professional Print Service Plan (PPSP) ‘Plus’ tier.
The HP Latex 630, HP Latex 630 W, HP Latex 630 Print & Cut Plus, and HP Latex 630 W Print & Cut Plus are expected to be available from September 19th, 2023, in major markets globally.
The HP Print OS Design & eCommerce solution is expected to be available from November in the UK, Spain, Australia and New Zealand.
