ORAFOL has established a sales company in Auckland, New Zealand. In setting up this new branch, the globally active family-owned company is responding to the significantly increasing market potential for premium films and special plastics in the Asia Pacific and Oceania region.
Orafol's Orienberg, Germany HQ and main production site
In Asia, the business already oversees sales and production companies in China, Japan, Taiwan, India, and Australia. The five Orafol sites in Australia, including its headquarters in Sydney, form the foundation for the expansion of its Asia Pacific presence. Alex McClelland, who has been the Managing Director of Orafol Australia since 2019, is responsible for this expansion. He has been appointed as the Executive Vice President Asia Pacific at Orafol, effective from May 1st, 2024. 
Orafol CEO Dr. Holger Loclair
The establishment of Orafol New Zealand Ltd. in 2024 represents a milestone in the further development of Orafol in the APAC economic region. The location in New Zealand was strategically chosen. Dr. Holger Loclair, Chairman & CEO of ORAFOL Group, says: “New Zealand offers legal certainty and political stability. Additionally, our strong presence in Australia provides a solid foundation for taking this step and successfully expanding our product sales in the Asia Pacific region.”
Alex McClelland
Alex McClelland, Executive Vice President Asia Pacific, says: “With Orafol New Zealand, we are creating a key pillar in the Asia Pacific economic region – for Orafol and, of course, for our customers who can rely on our proximity and the constant availability of our premium films.”
Orafol NZ will offer an extensive range of products and services to retailers of graphics products, as well as customers in reflective solutions and adhesive tape systems in New Zealand. Additionally, it will leverage synergies between its various sales and production companies in the APAC economic region to an even greater extent.
It is important to note that Orafol's existing NZ distrubutor , Cohesive Ltd, based at Sylvia Park, Auckland, will continue to resell Orafol products and the agreement remains unchanged.
