EFI has expanded its relationship with global strategic partner, DPI of Guangdong China, who will now manage sales and support for EFI's Cretaprint ceramic building materials range. EFI acquired Cretaprint in 2012
EFI’s Building Materials digital printing business, including sales and post-sales support, is to be managed globally by China's DPI under a licensing agreement with EFI.
EFI's Spain-based subsidiary, EFI Cretaprint S.L.U., has licensed its Building Materials digital printing business to its current globalDPI, an innovative technology company with a network of dealers that specializes in research, development, production, sales, and service for high-speed industrial digital printing solutions. Cretaprint pioneered the use of single-pass inkjet and at the time of the EFI acquisition, had over 1,700 customers worldwide. EFI has since increased that number, with some customers running multiple Creataprint lines for ceramic tiles. This single-pass know-how was applied later in the EFI Nozomi corrugated/packaging printers.
strategic partner,
Scott Schinlever, Chief Operating Officer for EFI’s global inkjet business says: “This strategic partnership strengthens DPI’s role as the exclusive provider of service and support for EFI’s ceramic digital printers and spare parts, leveraging EFI's renowned know-how, trademarks, and uncompromising quality standards. DPI’s expanded role in delivering support to our global customer base reflects the trust and expertise they’ve demonstrated over the years. As part of this agreement, DPI will manage both current and future product and service needs, ensuring that customers continue to receive the high-quality support they have come to expect from EFI.”
With this agreement, DPI’s global network of dealers and services technicians will take on an expanded service footprint, further enhancing its capacity to meet the evolving needs of customers around the world.
Eddie Cheng, General Manager of DPI says: “This latest stage in our relationship with EFI allows us to bring comprehensive coverage for customers using these cutting-edge technologies. We’re excited to continue building on our partnership and look forward to showcasing these products and our expanded role at upcoming trade shows.
The production of decorated ceramic tiles is dominated by China, India and Brazil.