HP has announced the launch of its HP Latex FS50 and FS60 series, and the upcoming, Nov. 11th general availability of Live Production features announced at the drupa expo in June.
The new HP Latex FS50 & FS60 superwide printers offer 50" and 60" output respectively
The new printer series, along with the industry-first Live Production, showcases HP’s commitment to enabling print services providers with the right tools to expand and scale large format print applications for Print Service Providers (PSPs) in an increasing changing market.
According to HP, in today's rapidly evolving business environment, businesses must be prepared for constant change. HP understands the challenges PSPs face in balancing profitability and investment in this scenario. Economic conditions, labor costs, and technological advancements present both opportunities and dilemmas. For PSPs, the dilemma is clear: they must invest in technology to remain competitive, but doing so without careful consideration of scalability can strain resources. According to recent HP customer insights, 97% agree that continuous technological investment is necessary to remain competitive , yet 84% express a desire to retain their current large-format printers for longer periods . HP's scalable platform addresses this challenge by providing solutions that grow with the business.
Daniel Martinez, Global Head and General Manager, HP Large Format says: "This announcement is a significant milestone in our innovation strategy, demonstrating our commitment and partnership to our customers. Introducing the new HP Latex FS50 and FS60 printer series, along with the anticipated availability of Live Production's new features, is more than a product launch. These solutions are designed to empower mid-large volume print service providers to embrace the future with state-of-the-art hardware and software solutions, fostering continuous adaptability. By enabling their workflows and equipment to evolve hand in hand with their businesses, these cutting-edge solutions ensure that our customers remain competitive in the ever-changing market”.
Powering growth
According to Oscar Vidal, Global Director, Product & Strategy, Large Format Print: "We understand the importance of scalability and growth for high volume and long run print service providers. With the introduction of the HP Latex FS50 and FS60 series and the upcoming availability of the new features of Live Production software, we are expanding scalability to both hardware and software solutions. Our goal is to provide PSPs with the tools they need to achieve sustainable growth and thrive in an ever-changing market."
The new HP Latex FS50 and FS60 series delivers exceptional results across a broad range of high-margin job applications of up to 30% wider gamut . These scalable printers are designed to grow with customer expectations, keep up with the latest technological advancements and tap into new business and revenue streams.
The HP Latex FS50 is a scalable platform ready to address growing business needs, ideal for large PSPs seeking efficiency in super wide format printing. Similarly, the HP Latex FS60 prints at speeds of up to 89 m²/hour, boosting productivity and cost effectiveness with its modular and scalable design. PSPs can further reduce costs over time by upgrading to 10L ink capacity and using user-replaceable printheads.
Offering a wide range of signage and décor applications, including thin films, vinyl, and odorless backlit textiles, both models ensure consistent color and quality configurations. The scalable platform of the HP Latex FS50 and FS60 allows for easy integration of future enhancements while offering a longer lifespan and reduced environmental impact. With water-based odorless prints and no hazardous air pollutants , the HP Latex FS50 and FS60 series meet environmental certifications . The HP Latex FS50 is available worldwide, while the HP Latex FS60 is offered in selected regions. For more information, please refer to your local HP LFP sales representative.
Live Production new features
HP’s Live Production software is a new solution that empowers PSPs to remotely manage their printing workflow. The pioneering HP PrintOS Live Production solution allows users to control devices remotely and act on their printer queue in real time both from desktop and the new mobile app. This helps PSPs to scale and improve profitability, streamlining production, and achieving greater efficiency.
Australian wallpaper printer welcomes features
Customers have emphasized the importance of remote control in Live Production, especially in regions facing labor shortages. Automation and remote management capabilities are crucial for addressing these challenges, as businesses seek to reduce manual intervention and streamline their workflows. Pickawall, an Melbourne, Australia removable wallpaper company and HP customer, explained that they: "needed better control over production," especially when printing unattended, and noted how valuable it would be to monitor printer status, perform remote actions, and receive ink notifications.
“Adaptability is the key to supporting PSPs' growth and profitability. Our new solutions enable PSPs to seamlessly adapt their workflows and equipment to the ever-changing landscape of their businesses. By investing in innovations in hardware and software, PSPs can stay ahead of the curve in this technology-driven industry,” explains Oscar Vidal. “This scalable platform, combining innovative hardware and software solutions, ensures that PSPs can make strategic investments, optimize their workflows, and drive profitability in an ever-changing market."
